SaaS platform for on-line shops Dukaan on Friday introduced that it has partnered with ShareChat and Moj that may allow the retailers on its platform to collaborate with creators current on ShareChat and Moj to advertise their merchandise by means of video and stay content material.
Launching first on Moj this month, this partnership will allow small and medium companies on Dukaan, current throughout completely different areas of India, to advertise their services and products with the assistance of hundreds of thousands of regional creators who’ve a powerful affect amongst their viewers.
“SMBs and e-commerce manufacturers are struggling with excessive buyer acquisition prices on the platforms like Facebook and Google Ads, whereas the creator financial system is rising as a brand new frontier for producing the demand cost-effectively,” Suumit Shah, CEO of Dukaan, stated in an announcement.
“Dukaan has constructed a novel community of retailers by means of its mobile-first strategy and razor-sharp concentrate on SMBs. ShareChat and Moj deliver a extremely scalable and environment friendly automobile to succeed in their target market and develop their enterprise on this contemporary, future-ready platform. With this partnership, sellers will now be capable to accomplice with hundreds of thousands of creators which can be the correct match for their model and leverage their attain to drive significant ROI,” Shah added.
These companies will purchase one other gross sales channel to develop their presence past search engine optimisation and Social Ads, stated the corporate. This partnership may even present monetisation alternatives to the creators current on Moj and ShareChat, making video and stay commerce a sustainable income stream, stated an announcement.
Earlier this 12 months, Moj launched live and video commerce on its platform and has witnessed promising development in income and creator monetisation.