Expands Digital Marketing Performance Management Platform with Integrated PPC Budget Management and Reporting
NEW YORK, Aug. 9, 2022 /PRNewswire/ — NinjaCat, the digital advertising and marketing efficiency administration platform purpose-built for companies, media firms, and multilocation manufacturers, at present introduced the acquisition of Shape.io, a number one pay-per-click (PPC) funds administration software program suite. The integration of Shape.io’s funds monitoring and automation capabilities along with the addition of its management, engineering, and gross sales groups will speed up NinjaCat’s mission to ship an all-in-one platform to retailer, report, monitor, analyze, and act on advertising and marketing knowledge at scale.
According to NinjaCat CEO Paul Deraval, the acquisition alerts a serious shift out there, as the corporate strikes nearer to delivering an alternative choice to the established order; a “frankenstack” of level options, cobbled collectively for digital advertising and marketing analytics and reporting.
“The present panorama of a number of, disparate knowledge sources and options makes it just about unattainable for entrepreneurs to implement and handle packages at scale. It’s merely now not a viable possibility,” stated Deraval. “By integrating Shape.io straight into the NinjaCat platform, our prospects can now seamlessly observe cross-channel advert spend alongside a variety of different metrics. This permits us to maneuver even sooner in the direction of our objective of delivering a single supply of fact for all advertising and marketing knowledge in a single place.”
Shape.io helps advertising and marketing departments and companies who function at scale optimize their budgets with the power to manage, manage, and collaborate on advert spend. For those that handle PPC advertising and marketing efforts for probably hundreds of prospects, this creates effectivity all over the place, with the power to set automations that restrict overspending, present suggestions the place budgets are being under-deployed, and monitor funds pacing to hit targets proper on time.
“It’s by no means been more difficult for firms to successfully handle the sheer quantity of advertising and marketing and promoting knowledge companies create, and bringing collectively knowledge from disparate sources is the important thing,” stated Chris Vlessis, CEO of Shape.io. “NinjaCat has a robust imaginative and prescient and roadmap for delivering a tightly built-in platform that can allow our purchasers to report and act on their advertising and marketing campaigns with higher accuracy and effectivity than ever earlier than. We’re extraordinarily excited to be a component of it.”
Shape.io’s capabilities are already being utilized by the businesses’ joint prospects, and will probably be made obtainable to new and present prospects in coming months.
Terms of the deal weren’t disclosed. As a consequence of the acquisition, NinjaCat will enhance to 350 prospects managing greater than half 1,000,000 digital campaigns and $7B in promoting spend throughout the platform.
NinjaCat is a digital advertising and marketing efficiency administration platform constructed for companies, media firms, and manufacturers. The NinjaCat platform is powered by the trade’s most transformational knowledge mannequin for multi-channel digital advertising and marketing efficiency analytics, connecting lots of of advertising and marketing knowledge sources right into a single platform. Marketers utilizing NinjaCat can construct and automate stunning experiences and dashboards at scale. By eliminating handbook knowledge wrangling and accelerating time to perception, NinjaCat’s reporting and marketing campaign monitoring options empower groups to speak rapidly and insightfully to show the effectiveness of their advertising and marketing efforts to enterprise stakeholders. Learn extra at www.ninjacat.io.