Even a needle in the haystack as we speak is built-in with superior technology. Everything depends upon technology, from how a person cleans their residence to a nation’s safety regime. It is inconceivable to fathom how our universe would have advanced with out the creation of technology. Therefore it is no shock that in terms of marketing, technology performs an crucial function.
Those days are lengthy gone when marketing methods and approaches had been restricted to creating brochures, publishing commercials in newspapers and magazines or spreading phrase of mouth via door-to-door gross sales. In the present situation, the potentialities in the marketing panorama are infinite. The digital world embedded with technology has opened doorways for industrial or social organisations to develop their attain past expectations.
The marketing world is reworking at a thunderous tempo. We have digital marketing, Search Engine Optimisation (search engine optimization), Search Engine Advertising (SEA), Pay-Per-Click (PPC), Social Media marketing and whatnot to succeed in the audience and attain desired outcomes. Simply put, technology has paved the means for the marketing revolution. Every day, a brand new concept, innovation or method is being found, guaranteeing that organisations have each arrow in the quiver to ship the message powerfully. But suppose we eradicate the technology facet from marketing, will it nonetheless give the identical outcomes? Absolutely Not!! Because the significance of technology in marketing has reached essential degree.
In this context, on this article, we’ll focus on the function of technology in modern marketing. Let’s dive in:
Voice Assistant: Making it extremely handy
Videos with toddlers asking Alexa and Siri for a brand new tune or job have change into pretty in style on social media. And whereas these quick movies are undoubtedly entertaining, additionally they level towards a bigger objective these AI-enabled voice assistants serve. Research reports have revealed that the international voice assistant software market dimension is poised to develop from USD 2.8 billion to USD 11.2 billion between 2021 and 2026, at a CAGR of 32.4%. It is ample to say that almost all customers depend on voice searches as we speak, and this pattern is more likely to proceed. However, on condition that voice searches supply fewer outcomes than routine, entrepreneurs should work additional exhausting by leveraging search engine optimization to fetch efficient outcomes. Instead of predicting what a shopper would possibly kind, they now give attention to key phrases used throughout voice instructions.
Chatbots: Because personalisation is the key
Visit any web site as we speak, and a chatbot will likely be ready for you. To put it merely, a chatbot is a technology that includes the use of textual content, voice and messaging to speak straight with shoppers. Chatbots are AI-based, that means manufacturers can supply each personalised shopper help with out growing staffing. Recent estimates present that round 1.4 billion individuals are actively utilizing chatbots. These chatbots are remarkably helpful for companies to reinforce buyer satisfaction through the use of huge information to deal with inquiries and grievances. Additionally, all the info prospects share with chatbots helps corporations analyse their shopper behaviour higher and supply improved companies.
Video Marketing: Because visible illustration is essential
Even with all the info out there in the kind of blogs, articles and web site content material, video promoting and materials have undoubtedly a major affect on prospects. In reality, shoppers are often extra inclined towards consuming video content material as an alternative of studying lengthy posts. Therefore, a rigorously staged, artistic and efficient video marketing method ought to by no means be underestimated. A brief video commercial on social media or weblog posts can garner way more clicks than common weblog posts. In addition, movies have a tendency to stay in a shopper’s recall greater than texts. Marketers can leverage the advantages of video marketing by integrating technology and stimulating that distinctive issue, guaranteeing that the model stands out amidst the crowd.
Making It Count
There’s hardly any nook of modern marketing the place technology hasn’t made residence. For any enterprise, realizing what the shoppers need or want is very important. The solutions to those questions will be addressed and assessed by leveraging modern marketing methods, albeit with the proper technology integration. Cloud infrastructure, AI, and information analytics have penetrated the marketing world, and extra futuristic applied sciences are making their means at a fast tempo. If you’re a marketer or a enterprise proprietor, take be aware of the newest marketing applied sciences and tendencies as a result of superior digital marketing applied sciences are the future of all of it.
Article is authored by Vijay Kumar Mikkilineni, Marketing Head, TCL India.