Digital marketing expert sets out to upskill North East businesses

Marketing maestro Michael Knowles says he’s on a mission to steer North East corporations via at the moment’s daunting digital panorama.

Until early this yr he spent 5 years working as a Speaker and Digital Skills Trainer for the Google Digital Garage Project, which offers free digital expertise coaching for people and small businesses all through the UK. During lockdown, as a part of the undertaking, Michael frequently addressed audiences of greater than 20,000 via Google’s YouTube channel. He additionally helped practice lots of his fellow trainers as properly.

For two years he was a senior lecturer in Digital Marketing at Newcastle University and he has simply been nominated as Marketeer of the Year in The Prolific North Marketing Awards.

Now, via his Tyneside-based enterprise ROAR Digital Marketing, 38-year-old Michael is decided to assist the 1000’s of SME and micro-businesses within the area compete with their higher resourced and extra tech-savvy opponents.

“For many individuals digital marketing is a thriller which they don’t have the time or employees to grasp. As a end result they’re left behind when prospects search on-line for the very services or products they supply,” he stated.

Using his expert information of digital marketing, in addition to his understanding of the best way Google works, Michael has developed an inexpensive product referred to as the search engine optimization Bomb® to assist these corporations’ rankings rise. The search engine optimization Bomb® offers the package of elements technique, clusters of subjects, key phrases and statistical analysis which content material should be written round to hit the suitable digital buttons.

“We do all of the time-consuming work which might take up numerous a marketing division’s time, even when the enterprise has one,” defined Michael, who grew up and lives in Whitley Bay.

“The search engine optimization Bomb® helps customers and Google perceive that you’re the authoritative voice in your sector since you are answering all of the questions and challenges that persons are trying to find on-line,” defined Michael. “It’s transformative as a result of it is going to make your organization seen in a really brief time. It will sky-rocket your rankings.”

More than 100 corporations have already purchased the search engine optimization Bomb®. They embody small businesses, company in-house groups, in addition to PR, social media and net companies who apply it to behalf of purchasers to write extra knowledgeable content material.

“I’ve labored with different search engine optimization companies previously, and so they tended to present an inventory of subjects and key phrases. ROAR, nevertheless, offers an in depth plan of motion and a breakdown of their methodology,” stated Sarah Donnelly, the marketing supervisor of Tritility, certainly one of ROAR’S purchasers.

She added: “Their search engine optimization bomb suggests subjects, sub-topics and tips on writing type and construction. This is way over something I’ve acquired working with different companies. We have begun to see a major uplift in natural conversions, and their reporting can be implausible.”

In addition to the search engine optimization Bomb®, ROAR which stands for Real Opportunities Actual Results affords a subscription DIY search engine optimization product and offers a full digital marketing service for round 40 main businesses. Its prospects have included Northumbrian Water, Royal Mail PFS, North Tyneside Council, and Inflo a multi-national software program firm.

By Mark Adair – Correspondent, Bdaily

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