WILsquare Capital Acquires OuterBox Solutions, LLC

ST. LOUIS, June 28, 2022 /PRNewswire/ — WILsquare Capital, a St. Louis-based non-public fairness agency, introduced in the present day it has accomplished the acquisition of OuterBox Solutions, LLC (“OuterBox“), a number one, performance-driven digital advertising and marketing company headquartered in Copley, Ohio. Terms of the transaction weren’t disclosed.

“OuterBox is an rising chief within the rapidly-growing space of efficiency advertising and marketing, serving as a important companion to purchasers’ digital commerce and advertising and marketing methods,” mentioned Andrew Scharf, Director at WILsquare Capital. “The firm’s core search experience, demonstrated means to drive consumer outcomes and powerful crew orientation create a novel platform for continued progress in present and adjoining channels and throughout numerous verticals.”

OuterBox is a supplier of SEO (“search engine marketing”), paid search (“pay-per-click” or “PPC”) and web site growth companies to B2B and B2C manufacturers, with a specialization in eCommerce. Clients constantly acknowledge OuterBox for its means to realize measurable enterprise outcomes, akin to producing incremental web site visitors, buyer acquisition and buy exercise and enchancment in return on advertising and marketing funding.

“We are excited to companion with WILsquare, as OuterBox embarks on its subsequent part of progress,” mentioned Justin Smith, Founder and CEO of OuterBox. “Early on, they exhibited a transparent understanding of our enterprise and the alternatives forward. Our alignment round shared values and a dedication to supporting future progress make WILsquare a great companion.” Following the transaction, Justin Smith, together with companions Jason Dutt and Nick Nolan, will proceed to steer the enterprise and serve on the corporate’s board.

“OuterBox has constructed an amazing fame within the large, fast-growing digital advertising and marketing companies trade, the place purchasers of all sizes look to remain present with an ever-changing digital panorama,” mentioned Jack Randazzo, Director at WILsquare Capital. “We are extraordinarily happy with the chance to companion with Justin, Jason and Nick and to put money into OuterBox’s continued progress and evolution as a premier supplier of digital advertising and marketing companies.”

The acquisition of OuterBox marks the third platform funding for WILsquare Capital in 9 months, following the acquisitions of Rock Energy Systems, LLC in September 2021, and TekBrands, LLC in December 2021. OuterBox is the fourth platform funding in WILsquare Capital Partners Fund II.

About WILsquare Capital

WILsquare Capital is a St. Louis-based non-public fairness agency centered on buying and rising lower-middle market companies within the Midwest and Southern United States, with an emphasis on enterprise companies, area of interest manufacturing, distribution and expertise corporations. The agency is at the moment investing out of WILsquare Capital Partners Fund II, L.P.

SOURCE WILsquare Capital LLC


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