Lancaster-based Novi Digital has change into one among only some corporations of its type on the planet to achieve the extremely coveted world B-Corporation Certification, which is given to companies or organisations that may display excessive requirements of efficiency, accountability, and transparency in areas comparable to worker wellbeing, environmental sustainability, and charitable efforts.
The agency – which specialises in B2B search advertising and marketing and advises shoppers together with The Carbon Trust, Logs Direct and Fuuse – needed to undergo a rigorous utility course of lasting six months to achieve the B Corp Certification.
Only 5,000 companies globally at the moment maintain B-Corp and Novi is one among solely 14 pay-per-click (PPC) companies and fewer than 50 search engine optimisation companies worldwide to realize the usual.
Aaron Crewe, managing director of Novi Digital, mentioned: “Through B-Corp, we’ve got taken even larger strides to constructing a extra sustainable and purposeful enterprise that helps our communities. Achieving this certification reveals folks what we stand for, and we hope to proceed rising and dealing with extra like-minded companies who care in regards to the planet and wish to make a distinction.”
With a crew of 20-employees throughout the UK, Novi Digital is an award-winning B2B search engine optimisation and PPC specialist agency, utilizing automation, AI, and machine studying to ship campaigns for over 300 shoppers within the UK and all over the world.
The B-Corp motion started 15 years in the past and there at the moment are members in 79 international locations representing over 400,000 staff. Novi Digital joins moral enterprise names like The Body Shop, Patagonia, and Ben & Jerry’s in holding B Corp certification.