Bethany, CT, July 12, 2022-Laticrete has promoted Sharon La Riviere to supervisor, digital advertising. Having most not too long ago served as Senior digital advertising and search engine advertising (SEM) strategist, La Riviere will now lead the digital advertising communications operate for all enterprise segments in Laticrete North America.
In her new position, La Riviere shall be accountable for constructing and increasing platforms that educate and promote the group and its merchandise to prospects and prospects, researching and implementing new progressive advertising methods in assist of built-in advertising communications planning, in addition to overseeing digital advertising budgets and managing the digital advertising crew.
With greater than 23 years of promoting expertise, La Riviere started her profession at Laticrete in 2016 the place she was accountable for creating strategic advertising plans, social media administration, creating web site content material and creating search engine marketing (website positioning) and ppc (PPC) campaigns. La Riviere will now focus her efforts on accelerating model technique, development and management throughout all Laticrete digital media, together with considerably enhancing its social media presence.
La Riviere contributes to Floor Focus’ Social Savvy column.