“Beyond Se Habla Español: How Lawyers Win the Hispanic Market” is the mental creation of authors Natalie Fragkouli and Liel Levy, founders of the advertising and marketing company Nanato Media based mostly in Austin, Texas. The e-book discusses the variety of the U.S. Hispanic market, not simply by nation of origin or cultural background, however by ranges of acculturation that affect Latinx shopper conduct.
AUSTIN, Texas – July 28, 2022 – (Newswire.com)
How regulation companies can create highly effective advertising and marketing methods to succeed in the rising U.S. Hispanic market is the central focus of Nanato Media founders’ e-book “Beyond Se Habla Español: How Lawyers Win the Hispanic Market,” this 12 months’s finalist for Best Business Book by the International Latino Book Awards. As the largest award in the United States celebrating achievements in Latino literature, the ILBA acknowledges the greatness of books by and about Latinos round the world.
In the e-book, Fragkouli and Levy discover the variety inside the Hispanic market and clarify why regulation companies ought to contemplate a digital-forward technique to attach with potential shoppers and stay related for years to return. This is very true for consumer-focused work, together with private damage, employees’ compensation, chapter, immigration, and household regulation, amongst others.
While the e-book focuses totally on serving to regulation companies that need to entice the Hispanic American market, it’s a useful guidebook related for all companies with an identical imaginative and prescient.
“We consider our e-book provides readers, enterprise house owners, and entrepreneurs insights that can assist them higher perceive their Latinx group and create related messages and worth propositions for the totally different segments inside their native Hispanic market,” Levy mentioned.
Topics coated in the e-book embrace:
● The 5 distinct communities inside the Hispanic market and what makes every distinctive
● Why a digital-forward technique is the most cost-effective strategy to participating with the Hispanic market, because of widespread know-how adoption
● Why pay-per-click (PPC) promoting is an efficient digital software for reaching particular segments of the Hispanic market
● How to run a profitable PPC marketing campaign that generates certified leads with a excessive conversion price
These suggestions and techniques will be utilized to any enterprise that acknowledges the promise the Latinx market holds for them.
The 2022 International Latino Book Awards ceremony will happen on Aug. 19-20 at Los Angeles City College. You can discover the occasion agenda here.
About the authors and Nanato Media
Natalie Fragkouli is an MBA with greater than 10 years of expertise serving companies that need assistance advertising and marketing to Hispanic Americans. Liel Levy grew up working in a family-owned enterprise that grew to become considered one of the nation’s largest Hispanic authorized manufacturers. Together, Fragkouli and Levy co-founded Nanato Media to assist regulation companies run related, professional campaigns concentrating on native Hispanic markets.
Media inquiries: Maria Aguilar, [email protected]
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‘Beyond Se Habla Español: How Lawyers Win the Hispanic Market’ Named Finalist for Best Business Book in International Latino Book Awards 2022