Jaywing and Frank Digital announce a unified leadership structure

Jaywing Australia, a performance marketing agency, and Frank Digital, a creative user-experience agency, have introduced a unified leadership structure following the combination of each companies.

To meet rising shopper demand, Jaywing’s information, insights, efficiency and conversion price optimisation experience have been built-in at Frank Digital. In addition, Frank’s inventive, design and UX capabilities have been prolonged throughout Jaywing’s purchasers, giving each businesses, which proceed to function underneath separate manufacturers, extra holistic service choices.

As a part of the combination, Tom Geekie, managing director of Jaywing Australia turns into CEO of each businesses, supported by Ed Raine who has been promoted to go of digital technique, working throughout each Jaywing and Frank Digital. Both businesses have additionally moved into a new workplace in Sydney’s Barangaroo.

Following sturdy native progress, UK-listed Jaywing PLC can also be appointing an Australian board of administrators. Chris Pittham, who was co-managing director at Jaywing Australia is stepping again from day-to-day administration and will grow to be a non-executive director.

Explaining the choice to align each businesses, Geekie stated: “Increasing automation in media platforms is placing larger emphasis on inventive which the Frank Digital studio bolsters. Conversely, from a digital product perspective, we are able to leverage Jaywing’s capabilities in information and analytics, conversion price optimisation and search engine optimisation within the Frank Digital providing. 

“Aligning Jaywing and Frank extra carefully enhances our serving providing and builds out the enterprise in new methods. Integrating the 2 companies permits us to deliver information and inventive to the center of every part we do and meet rising shopper demand.”

Jaywing Australia launched in 2017 after buying Digital Massive, co-founded by Geekie and Pittham. It works with nationwide and worldwide purchasers on digital technique, information and analytics, web optimization, ppc, programmatic show promoting, conversion and price optimisation, for purchasers together with Athena, Domino’s, Royal Doulton, Waterford Crystal and Princess Polly.

In 2018 Jaywing acquired Frank Digital and has constructed a status for delivering progressive digital platforms, working with purchasers together with AMP Capital, Merivale, CanTeen, City of Sydney, and Western Sydney University.

With a world workforce of practically 300, together with 70 information scientists, Jaywing and Frank Digital have greater than 50 workers in Australia.

Andrew Fryatt, CEO of Jaywing PLC stated: “Our Australian enterprise continues to develop and we’ve recognized alternatives to develop it additional. The new leadership workforce will improve the collaboration between Jaywing and Frank Digital to make sure our purchasers have entry to the most effective considering throughout efficiency advertising, digital, inventive and user-experience. These modifications, and a new Australian board to supervise the enterprise, will drive optimistic outcomes for our purchasers.”

Top picture left to proper is Ed Raine and Tom Geekie


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