Publicis tops JPMorgan new biz rankings with ‘major’ reviews upcoming

Publicis Groupe has come high of the rankings among the many huge six company teams up to now this 12 months in JPMorgan’s common round-up of new-business reviews throughout inventive and media.

A analysis notice from the US funding financial institution cited Publicis’ latest media wins, together with ABInBev throughout many of the world, PepsiCo in China and LVMH within the UK and France, up till the tip of April 2022.

“Other main account reviews nonetheless in course of embrace Nike media, Burger King media/inventive, Kohl’s media, Crocs, HBO Max inventive, and Ekaterra media,” JPMorgan mentioned.

The busy new-biz market suits with what company teams have been saying – regardless of international financial uncertainty and fears of a slowdown due to inflation.

Mark Read, the chief government of WPP, informed Campaign that “there’s still a healthy new-business pipeline” after a surge in exercise in 2021 and it’s “near the place it was this time final 12 months”.

Sir Martin Sorrell, government chairman of S4 Capital, was additionally bullish. “Encouragingly, our present pipeline is proportionally forward of final 12 months’s stage following a quick begin to 2022,” he informed traders on the firm’s delayed annual results.

Reviews

Virgin Media O2 is asking for an additional overview following its £31bn O2 and Virgin Media merger. The telecoms large is now on the hunt for a lead customer marketing agency, an account that was beforehand dealt with by M&C Saatchi, Oliver and Rapp.

O2 appointed Lida, which later merged with M&C Saatchi, as its direct advertising company in 2011 after a three-way pitch. Meanwhile, Rapp was Virgin Media’s CRM incumbent and the company has confirmed it is going to be repitching for the account. Virgin Media O2 introduced a review of its media account in April, and VCCP won its creative account in opposition to Adam & Eve/DDB in March. 

Starbucks is at present brewing up a overview of its EMEA lead strategic and inventive company in a pitch course of dealt with by Creativebrief. The coffeehouse chain plans on prioritising Gen Z in its refreshed technique.

Iris was the incumbent and the store behind Channel 4’s Diversity in Advertising Award-winner “What’s your name” in 2020. The advert informed the story of a younger trans man grappling with the challenges of transitioning and trialling his new identify throughout his Starbucks order. Iris declined to touch upon the overview. 

Bed retailer Dreams has launched a overview of its inventive account after parting ways with Uncommon Creative Studio throughout strategic and inventive. The overview is run by administration marketing consultant Hamilton Associates International.

Uncommon bought into mattress with Dreams in 2019 after it was appointed because the model’s lead inventive company following a aggressive pitch. The company informed Campaign that the break up was amicable.

Wins

Plant-based drinks firm Califia Farms has appointed Bountiful Cow to deal with media planning and shopping for within the UK and not using a formal pitch course of. Previously, the model dealt with its media in-house.

Bountiful Cow is, satirically, build up fairly the roster of plant-based manufacturers, which now additionally contains VFC, Meatless Farm and Tofoo.

Giffgaff has known as up Neverland to be its lead brand strategy and creative agency following a aggressive pitch. The store may have the accountability for making a new model technique, positioning and communications, leading to a new marketing campaign set to interrupt later this 12 months. The model beforehand labored with Stink Studios on the £10.9m account throughout a collection of campaigns. 

Food sharing app Olio has picked Otherway to evolve the model’s technique and positioning, rebrand and launch its new look in comms to the UK market. The appointment follows a four-way aggressive pitch. 

Yorkshire-based digital advertising company Extreme has hoovered up its competitors, profitable a pitch to deal with advertising for Numatic International’s Henry vacuum model. The full-service crew has been retained to give attention to Henry’s web optimization, ppc and paid social promoting.