According to the most recent report by IMARC Group, titled “Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022- 2027,” the worldwide advertising automation market reached a worth of US$ 4.4 Billion in 2021. Looking ahead, IMARC Group expects the market to attain US$ 11.6 Billion by 2027, exhibiting a CAGR of 18.23% throughout 2022-2027.
Marketing automation refers to the expertise that allows entrepreneurs to develop extremely environment friendly options for managing repetitive duties. It includes using built-in instruments that help organizations in launching efficient advertising campaigns in an try to goal their ever-evolving buyer base throughout numerous advertising segments. Marketing automation additionally supplies real-time buyer insights and identifies buyer knowledge transactions and multichannel conduct that in the end helps in formulating efficient enterprise methods. Apart from this, its use aids in constructing higher buyer engagement by helping the workforce on specializing in crucial enterprise points. As a end result, it’s more and more getting used for electronic mail advertising, advertising analytics, lead administration, distribution administration, social media advertising, and buyer relationship administration.
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As the novel coronavirus (COVID-19) disaster takes over the world, we’re repeatedly monitoring the modifications within the markets, in addition to the acquisition behaviors of the shoppers globally–our estimates in regards to the newest market developments and forecast values after contemplating the influence of this pandemic. These observations can be built-in into the report.
Global Marketing Automation Market Trends:
The world market is primarily pushed by the fast digitization throughout quite a few business verticals, in confluence with the rising penetration of high-speed web connectivity, sensible gadgets and social media platforms throughout the globe. Marketing automation software program is more and more deployed throughout varied small and medium-sized enterprises (SMEs) to streamline monotonous duties and workflows in an environment friendly method to enhance the general income in addition to retain and increase their current buyer base. Moreover, there was a substantial rise within the adoption of a number of digital advertising options, akin to content material advertising, SEO (website positioning), search engine advertising (SEM), and ppc promoting (PPC) and social media advertising. This, together with the rising want to ship personalised and focused communications to the purchasers, is predicted to create quite a few progress alternatives available in the market. The market is additional pushed by the rising adoption of massive knowledge, knowledge analytics and the Internet of Things (IoT) throughout varied companies. Coupled with the escalating integration of synthetic intelligence (AI) with advertising automation software program, that is making a constructive outlook for the market. Some of the opposite components contributing to the market progress embrace the rising quantity of on-line knowledge and the rising utilization of promoting automation instruments within the healthcare and banking, monetary companies and insurance coverage (BFSI) sectors.
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Key Market Segmentation:
Competitive Landscape with Key Players:
- Activecampaign LLC
- Act-On Software Inc.
- Adobe Inc.
- Cognizant Technology Solutions Corporation
- Hubspot Inc.
- International Business Machines Corporation
- Oracle Corporation
- com Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corporation.
Market Breakup by Vertical:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Market Breakup by End User:
Market Breakup by Deployment Type:
Market Breakup by Application:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Market Breakup by Component Type:
Market Breakup by Region:
- North America Europe
- Asia Pacific
- Latin America
- The Middle East and Africa.
Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you want particular info that isn’t at the moment throughout the scope of the report, we are able to present it to you as part of the customization.
About Us:
IMARC Group is a number one market analysis firm that provides administration technique and market analysis worldwide. We associate with shoppers in all sectors and areas to determine their highest-value alternatives, deal with their most important challenges, and remodel their companies.
IMARC’s info merchandise embrace main market, scientific, financial and technological developments for enterprise leaders in pharmaceutical, industrial, and excessive expertise organizations. Market forecasts and business evaluation for biotechnology, superior supplies, prescription drugs, meals and beverage, journey and tourism, nanotechnology and novel processing strategies are at the highest of the corporate’s experience.
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