Clarity Bolsters Integrated Offering With 93digital Acquisition

LONDON — Clarity has acquired UK digital company 93digital, bolstering its digital capabilities because it steps up its built-in advertising providing for know-how shoppers. 

The acquisition of 93digital and digital advertising arm 93x provides 35 individuals to Clarity’s present 110-person headcount, together with predicted recurring revenues of $20m per 12 months. 93digital founder and MD Alex Price turns into Clarity MD of digital expertise, reporting to digital advertising president Tom Telford.

93digital’s providing consists of digital providers (technique, person expertise (UX), web site design, and improvement) and digital advertising (web optimization, ppc (PPC), paid social, social, and analytics). The agency works with a number of know-how companies, together with such names as Nexthink, Inmarsat, SparkCognition, and Amazon.

“The communications panorama continues to shift at an unprecedented tempo and shoppers immediately want an company that may carry each experience and agility to their campaigns as they navigate an more and more democratised media world and goal to achieve audiences who’re fragmented throughout an evolving variety of channels,” stated Clarity founder and CEO Sami McCabe.

“However, the normal company mannequin is just not match for goal to ship on this want — a mannequin Clarity is reimagining,” added McCabe. “With the acquisition of the 93digital and 93x groups we’ve got taken a big step ahead in that mission, including groups of professional technologists who will considerably increase our skill to construct and deploy digital experiences as a part of advertising communications packages in addition to making significant progress in direction of realising our imaginative and prescient of changing into a really tech-enabled company.”

Clarity reported 60% income progress in 2021, taking it to $14.4m in price earnings. The 93digital deal follows Clarity’s acquisition of one other UK search company 3WhiteHats final 12 months.

Recommended For You

Leave a Reply