Automation-enabled time savings

For companies and in-house promoting groups, saving time on repetitive duties is your gateway to significant progress and success. Fluency’s robotic course of automation for promoting (RPA4A) goes past common automation by streamlining your processes to their core.

Your persons are your superpower

Innovative automation ways that leverage RPA4A may help your staff develop and thrive.

Here are 4 methods you possibly can develop your corporation by saving time with Fluency’s automated platform:

  1. Increase accuracy and reduce hours.
  2. Take possession of your course of and
    keep away from the pitfalls of outsourcing work.
  3. Free staff from automatable
    duties and provides them area to be strategic
    and artistic.
  4. Scale up and let fiscal progress comply with.

Want to know extra about how these 4 timesaving strategies can rework your staff and your corporation? Read on.

1. Be quicker and extra correct.

Task work is tedious, repetitive, and liable to errors. Through RPA4A, you possibly can enhance the accuracy of your advertisements, concentrating on, and inputs—and spend much less time fixing faux-pas.

What does that appear like in motion? Here’s an instance:

The management staff of a rising digital advertising company determines they spend 120 hours per week managing pay-per-click (PPC) information and one other 20 hours per week fixing errors. By automating budgets, bids, and information monitoring by means of RPA4A expertise, the staff is ready to cut back bills or reallocate these hours—560 hours per thirty days in whole—towards one thing extra impactful.

Timesaving Takeaway:

Put your hours the place you’ll use them finest. For companies with aggressive progress objectives, Fluency’s RPA4A platform provides your staff extra hours—and your backside line extra revenue.

2. Take possession of your course of.

One approach your staff can save time is by outsourcing. This methodology nonetheless depends upon handbook processes, and distractions can influence the work. Think private, company, or geopolitical points—the latter being particularly related for worldwide groups.

These hurdles imply one factor: Outsourcing alone shouldn’t be an ideal repair. When you add RPA4A into an outsourced method, it truly saves time whereas providing you with possession over the work that’s being finished for you. Plus, RPA4A unlocks a approach for companies to profitably and efficiently promote to native ranges.

Timesaving Takeaway:

Let your shoppers know you’ve obtained their again. By utilizing Fluency’s automation to streamline your course of, you possibly can keep away from the pitfalls of outsourcing, giving your staff extra hours—and your backside line extra revenue.

3. Read the room: Your staff have one thing higher to say.

The equation is straightforward: Saving time on job work = extra time for high-cognition work.

High-cognition work is strategic, participating, and significant in a approach that speaks to your staff’ distinctive passions and abilities. It frees staff from repetitive duties that may be automated, transferring them up the worth chain to be extra strategic and artistic. Ultimately, it helps develop your income and opens up alternatives with present shoppers.

“It’s not my place to say what the company is nice at. What I’m right here to do is say: Would you love to do extra of it?” says Andy MacLeay, senior director of strategic progress, on RPA4A enabling an organization’s artistic potential.

For each hour of time you save by means of robotic course of automation, that’s one other hour your staff can spend on high-skill (and high-growth) artistic and strategic tasks.

Timesaving Takeaway:

In immediately’s digital promoting business, employers are competing for one of the best expertise. Candidates need the chance to be strategic and artistic of their on a regular basis work. Make {that a} central focus of your worth proposition by automating with Fluency.

4. Scaling up? Let fiscal progress comply with.

Whether you’re rising your staff from 50 to 100, or from 1,000 to past, you’ll need to optimize your processes to maximise income as you scale.

With a basis of RPA4A, your course of can be streamlined from the get-go. Naturally, the extra your staff grows, the extra time you’ll save—and the extra income you’ll generate.

Even should you aren’t on the enterprise degree, RPA4A makes every addition to your staff that rather more impactful. According to MacLeay, you possibly can “scale infinitely with present groups.”

Timesaving Takeaway:

Fluency sticks by your aspect as you develop. RPA4A software program is fitted to scaling up. The extra you develop, the extra time you save, and the extra you possibly can bolster your backside line.

Want to avoid wasting time? Start with these key instruments:


With Notifications, strategists and analysts don’t waste time looking for optimizations—the optimizations come to them. If you’re seeking to proactively streamline your processes, begin with Expired Messaging Concerns, which scans advert content material for lapsed language and dates; Keyword Analysis Tasks, a important means to avoid wasting time analyzing key phrase efficiency; and Budget Reallocation Recommendations, the quickest and best method to transfer finances to and from teams of campaigns primarily based on quite a lot of issues (this characteristic can be totally automated).


Budgeting dominates most of an analyst’s day-to-day efforts. Our instruments can unencumber most of that time whereas vastly enhancing the accuracy of the spend.

Whether it’s evenly, extra at the beginning or finish of the month, or primarily based on historic spend averages, customers can leverage Pacing Strategies to tailor how they allocate their {dollars}.

Underspend Mitigation initiates automated optimizations when an account is underpacing, mirroring the kinds of levers a strategist would pull with a view to hold their marketing campaign spend on monitor.


Fluency Blueprints enable prospects to launch and preserve a limiteless variety of accounts. Like a blueprint you should use to construct 1000’s of houses—whereas customizing facets of every—Blueprints are the key to portfolio administration at scale.

Users could make a single change on the Blueprint degree that impacts tons of or 1000’s of accounts, as a substitute of getting to make the identical change manually for every account.

Bulk Tools provide the flexibility to make focused modifications throughout a number of accounts, with out these modifications impacting all accounts. Users can take quite a lot of actions, from adjusting key phrase bids to modifying advert content material, and schedule these actions with begin and finish dates forward of time.

It’s Time to Transform

Fluency’s RPA4A platform is constructed with time savings in thoughts. Saving time amplifies your corporation’ worth and paves the way in which for progress. Whether you need to lower down hours, get rid of outsourcing, prioritize high-cognition work, scale up, or all the above—Fluency can get you there. Because RPA4A-enabled time savings is your path to progress.

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