Good morning: Media is changing

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Good morning, Marketers, the instances are changing and so are the normal media and applied sciences we’ve used for years.

Before the pandemic, I admit I wasn’t that impressed with discovering a QR code on {a magazine} advert. At that point, I used to be in all probability additionally questioning my resilience in consuming a type of print media. 

I additionally wasn’t listening to podcasts commonly again then as a result of I hadn’t but acquired good audio system, and I discovered earbuds intrusive and distracting. Now, whereas spending extra work and leisure time at my residence, the audio system are all the time going.

That’s the consumer facet. What concerning the shifts in backend know-how which are making QR codes, podcasts and even print advertisements one thing totally different in 2022? 

What’s modified is that the cookie is fading, so publishers and streaming companies are upping their id, measurement, attribution and focusing on capabilities. These actually aren’t the identical media from even a pair years in the past as a result of all of the previous channels and instruments are changing.

Chris Wood,

Editor

Shorts

Before all of the goodies get eaten and the lengthy stem roses wilt, let’s take a look on the high performing Valentine’s Day video advertisements, in line with advert automation platform AcuityAds:

1. Victoria’s Secret, “Feel the Love” (6,650,287 views)
2. Pandora Jewelry, “Celebrate Your Little Acts of Love” (4,573,790 views)
3. The Bouqs Company, “Valentine’s Day 2022” (4,126,349 views)
4. Swarovski, “For the One You Love” (3,193,447 views)
5. Teleflora, “Love Out Loud Truck” (2,885,657 views)

About The Author

Chris Wood attracts on over 15 years of reporting expertise as a B2B editor and journalist. At DMN, he served as affiliate editor, providing unique evaluation on the evolving advertising tech panorama. He has interviewed leaders in tech and coverage, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama because the nation’s first federal CIO. He is particularly concerned with how new applied sciences, together with voice and blockchain, are disrupting the advertising world as we all know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in business trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has additionally written for KIRKUS, and contributes fiction, criticism and poetry to a number of main guide blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.