Performance Marketing Manager job, Cape Town

Job description

If you’re an skilled efficiency advertising supervisor who’s a passionate, decided, sensible, self-starting, bold unbiased thinker and also you want to make a constructive distinction to folks’s long-term monetary wellbeing then this tech-enabled funding enterprise want to meet you. 

Job description:

• They are searching for a gifted Performance Marketing Manager to hitch their Marketing workforce in Cape Town. Your job is targeted on rising the shopper base by persevering with to develop and set up a robust buyer acquisition and gross sales progress plan by means of varied on-line efficiency advertising channels.
• You will want a confirmed monitor file growing and main a performance-based technique that aligns with and contributes to the general enterprise goals.
• You will probably be required to develop and implement campaigns to boost the shopper journey and drive buyer acquisition; while constantly reviewing and analysing the efficiency to determine potential alternatives throughout the acquisition funnel.
• You should be effectively organised, able to managing a number of priorities, and function within the element and at a strategic degree. In addition, you’re analytical by nature and skilled in iterating your technique to setting and attaining targets.

Responsibilities:

• Day-to-day administration of the digital advertising necessities of the enterprise; drive the expansion and acquisition technique throughout channels.
• Tweak methods by evaluating the KPI’s of all advertising channels to find out and make crucial changes to optimise effectiveness.
• Understand the viewers – leverage buyer insights to higher section, goal and attain potential clients.
• Create most engagement throughout digital client touchpoints.
• Set targets, handle and optimise campaigns, and report back to senior administration concerning efficiency monitoring.
• Estimation and allocation of budgets, focusing on and segmentation, analysis of the efficiency of every channel, and forecasting the efficiency of campaigns.
• Highly analytical reporting with commentary related to each CMO and wider enterprise stakeholders.
• Website monitoring and analytics – constructing studies and dashboards to trace the efficiency of promoting efforts successfully and guaranteeing crucial monitoring occasions are in place to measure all the important thing metrics, occasions and consumer engagement on the 10X web sites.
• Produce common and insightful reporting that gives the administration workforce with a transparent situational evaluation and solutions-oriented course.
• Present key acquisition efficiency issues to the administration workforce.

Attributes and expertise:

• An skilled Performance Marketing Manager with no less than 5 years in growing and implementing confirmed acquisition methods.
• Ability to know and monitor net analytics dashboards and reporting instruments with a purpose to handle campaigns, monitor studies, budgets, ROI and channel metrics.
• Be resourceful and reveal an intensive understanding of key efficiency metrics on varied channels.
• Source and implement key phrases, measure key phrase efficiency and optimise campaigns accordingly.
• Be in a position to develop hypotheses and carry out A/B testing to tell methods and optimisation.
• Be curious to make sure you hold abreast of rising applied sciences and developments within the digital trade.
• An understanding of economic providers and on-line buyer journeys for investing can be helpful.
• A confirmed monitor file of driving outcomes.

Qualifying standards:

• Previous expertise in the same efficiency advertising function.
• Financial providers expertise can be extremely useful.
• Display management abilities and the need to encourage and develop a workforce.
• Be extremely pushed with fast decision-making abilities to assist strategise and execute giant campaigns.
• Thorough data of the next administration instruments: Google Ads, Google Analytics, Google Tag Manager, HubSpot, Facebook Ads, LinkedIn Ads, Hotjar/related, Segment
• Be in a position to juggle between a number of tasks, have the ability to prioritise, meet deadlines and talk successfully.

Requirements

• Digital advertising
• Digital technique
• Campaign administration
• Pay Per Click (PPC)
• Paid search
• Search engine optimisation (web optimization)
• Email advertising
• Google analytics

Posted on 08 Nov 16:51, Closing date 8 Dec