Marketing Automation Market Size, Share, Revenue, Industry Trends, Report 2021-2026 – The Host

According to the newest report by IMARC Group, titled “Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the world marketing automation market size grew at a CAGR of around 13% during 2015-2020. Looking ahead, IMARC Group expects the worldwide advertising and marketing automation market to exhibit robust development throughout 2021-2026.

Marketing automation refers back to the expertise that permits entrepreneurs to develop extremely environment friendly options for managing repetitive duties. It includes the usage of built-in instruments that help organizations in launching efficient advertising and marketing campaigns in an try to focus on their ever-evolving buyer base throughout numerous advertising and marketing segments. Marketing automation additionally offers real-time buyer insights and identifies buyer information transactions and multichannel conduct that in the end helps in formulating efficient enterprise methods. Apart from this, its use aids in constructing higher buyer engagement by helping the workforce on specializing in essential enterprise elements. As a outcome, it’s more and more getting used for electronic mail advertising and marketing, advertising and marketing analytics, lead administration, distribution administration, social media advertising and marketing, and buyer relationship administration.

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As the novel coronavirus (COVID-19) disaster takes over the world, we’re constantly monitoring the modifications within the markets, in addition to the acquisition behaviors of the shoppers globally–our estimates in regards to the newest market tendencies and forecast values after contemplating the influence of this pandemic. These observations can be built-in into the report.

Global Marketing Automation Market Trends:

The world market is primarily pushed by the speedy digitization throughout quite a few {industry} verticals, in confluence with the rising penetration of high-speed web connectivity, sensible units and social media platforms throughout the globe. Marketing automation software program is more and more deployed throughout numerous small and medium-sized enterprises (SMEs) to streamline monotonous duties and workflows in an environment friendly method to extend the general income in addition to retain and develop their present buyer base.

Moreover, there was a substantial rise within the adoption of a number of digital advertising and marketing options, equivalent to content material advertising and marketing, search engine marketing (search engine optimization), search engine advertising and marketing (SEM), and ppc promoting (PPC) and social media advertising and marketing. This, together with the rising have to ship customized and focused communications to the purchasers, is anticipated to create quite a few development alternatives available in the market. The market is additional pushed by the growing adoption of massive information, information analytics and the Internet of Things (IoT) throughout numerous companies. Coupled with the escalating integration of synthetic intelligence (AI) with advertising and marketing automation software program, that is making a optimistic outlook for the market. Some of the opposite elements contributing to the market development embrace the rising quantity of on-line information and the growing utilization of selling automation instruments within the healthcare and banking, monetary companies and insurance coverage (BFSI) sectors.

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Global Marketing Automation Market 2021-2026 Analysis and Segmentation:

Competitive Landscape with Key Player:

  • Activecampaign LLC
  • Act-On Software Inc.
  • Adobe Inc.
  • Cognizant Technology Solutions Corporation
  • Hubspot Inc.
  • International Business Machines Corporation
  • Oracle Corporation
  • com Inc.
  • SAP SE
  • SAS Institute Inc.
  • Teradata Corporation.

Market Breakup by Vertical:

  • BFSI
  • Retail
  • Healthcare
  • IT and Telecom
  • Government
  • Entertainment and Media
  • Education
  • Others

Market Breakup by End User:

Market Breakup by Deployment Type:

Market Breakup by Application:

  • Campaign Management
  • Email Marketing
  • Lead Nurturing and Lead Scoring
  • Social Media Marketing
  • Inbound Marketing
  • Others

Market Breakup by Component Type:

Market Breakup by Region:

  • North America Europe
  • Asia Pacific
  • Latin America
  • The Middle East and Africa.

Key Highlights of the Report:

  • Market Performance (2015-2020)
  • Market Outlook (2021- 2026)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you want particular data that’s not at present inside the scope of the report, we will present it to you as part of the customization.

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About Us:

IMARC Group is a number one market analysis firm that provides administration technique and market analysis worldwide. We accomplice with shoppers in all sectors and areas to establish their highest-value alternatives, deal with their most important challenges, and rework their companies.

IMARC’s data merchandise embrace main market, scientific, financial and technological developments for enterprise leaders in pharmaceutical, industrial, and excessive expertise organizations. Market forecasts and {industry} evaluation for biotechnology, superior supplies, prescription drugs, meals and beverage, journey and tourism, nanotechnology and novel processing strategies are on the high of the corporate’s experience.

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