United States $216 Billion Digital Advertising Market Insights & Forecast to 2025

United States 6 Billion Digital Advertising Market Insights & Forecast to 2025

DUBLIN, Sept. 16, 2021 /PRNewswire/ — The “US Digital Advertising Market 2021-2025” report has been added to ResearchAndMarkets.com’s providing.

The US digital promoting market is anticipated to attain US$216.89 billion in 2025, rising at a CAGR of 6.90% throughout the interval spanning 2021-2025.

The market skilled development due to a number of components, such because the in depth adoption of smartphones, elevated web penetration, the proliferation of social media, the recognition of video streaming platforms, and an upsurge in ecommerce gross sales.

Artificial intelligence and the elevated involvement of the large information market are anticipated to act as main key traits for the market. However, elevated promoting fraud and using advert blockers are seemingly to impose sure challenges on the US digital promoting market.

The US digital promoting market by format will be segmented as follows: show, search, lead technology, classifieds and directories, e-mail and cellular messaging. In 2020, the dominant share of the market was held by show, adopted by search and the remainder of the opposite codecs.

The US digital promoting market will be segmented by trade into the next divisions: retail, monetary companies, CPG & shopper merchandise, telecom, computing merchandise & shopper electronics, automotive, healthcare & pharma, leisure, media, journey and others.

In 2020, the best share of the market was held by retail adopted by CPG & shopper merchandise, monetary companies, adopted by the remainder of the industries. The US digital promoting market by system will be segmented as follows: cellular, desktop/laptop computer and related TV. The dominant share of the market in 2020 was procured by cellular. This was adopted by desktop/laptop computer and related TV.

The aggressive panorama of the market, together with the corporate profiles of main gamers (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon and Hulu) are additionally offered intimately.

Key Target Audience

  • Digital Advertisers
  • End Users (Businesses/Consumers)
  • Investment Banks
  • Government Bodies & Regulating Authorities.

Key Topics Covered:

1. Market Overview
1.1 Digital Advertising
1.1.1 Digital Advertising – Introduction
1.2 Types of Digital Advertising
1.2.1 Mobile Advertising
1.2.2 Display Advertising
1.2.3 Video Advertising
1.2.4 Search Advertising
1.2.5 Native Advertising
1.2.6 Remarketing Advertising
1.2.7 Social Media Advertising
1.3 Advantages of Digital Advertising
1.4 Disadvantages of Digital Advertising

2. Impact of COVID-19
2.1 Impact of COVID-19 on the US Digital Advertising
2.2 Impact of COVID-19 on the US Media Advertising Spend
2.3 Growth within the US Advertising Mediums
2.4 New Business Creations

3. Market Analysis
3.1 The US Total Media Advertisement Market Forecast by Value
3.2 The US Total Media Advertisement Market by Segment
3.3 The US Digital Advertisement Market Forecast by Value
3.4 The US Digital Advertisement Market by Format
3.4.1 The US Digital Display Advertisement Market Forecast by Value
3.4.2 The US Digital Display Advertisement Market by Sub Format
3.4.3 The US Digital Display Advertisement Sub Format Market Forecast by Value
3.4.4 The US Digital Search Advertisement Forecast Market by Value
3.4.5 The US Digital Lead Generation Advertisement Market Forecast by Value
3.4.6 The US Digital Classifieds & Directories Advertisement Market Forecast by Value
3.4.7 The US Digital Email Advertisement Market Forecast by Value
3.4.8 The US Mobile Messaging Digital Advertisement Market Forecast by Value
3.5 The US Digital Advertisement Market by Device
3.5.1 The US Digital Advertisement Market Forecast by Device
3.6 The US Digital Advertisement Market by Industry
3.6.1 The US Retail Digital Advertisement Market Forecast by Value
3.6.2 The US Financial Services Digital Advertisement Market Forecast by Value
3.6.3 The US CPG & Consumer Products Digital Advertisement Market Forecast by Value
3.6.4 The US Telecom Digital Advertisement Market Forecast by Value
3.6.5 The US Automotive Digital Advertisement Market Forecast by Value
3.6.6 The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value
3.6.7 The US Healthcare & Pharma Digital Advertisement Market Forecast by Value
3.6.8 The US Entertainment Digital Advertisement Market Forecast by Value
3.6.9 The US Travel Digital Advertisement Market Forecast by Value
3.6.10 The US Media Digital Advertisement Market Forecast by Value

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Extensive Adoption of Smartphones
4.1.2 Increasing Internet Penetration
4.1.3 Proliferation of Social Media
4.1.4 Popularization of Pay Per Click (PPC) Model
4.1.5 Rising Popularity of Video Streaming Platforms
4.1.6 Swelling E-commerce Platforms
4.2 Key Trends & Developments
4.2.1 Artificial Intelligence
4.2.2 Programmatic Ads
4.2.3 Involvement of Big Data
4.3 Challenges
4.3.1 Advertising Frauds
4.3.2 Increasing Use of Ad blockers

5. Competitive Landscape
5.1 Global Market
5.1.1 Revenue Comparison- Key Players
5.1.2 Market Capitalization Comparison- Key Players
5.1.3 Research and Development Expenses- Key Players
5.2 The US Market
5.2.1 The US digital promoting Market Share – Key Players

6. Company Profiles
6.1 Business Overview
6.2 Financial Overview
6.3 Business Strategy

  • Alphabet Inc. (Google LLC)
  • Amazon
  • Facebook, Inc.
  • Microsoft
  • Verizon
  • Walt Disney Company (Hulu)

For extra details about this report go to https://www.researchandmarkets.com/r/woe7lo

Media Contact:

Research and Markets
Laura Wood, Senior Manager
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SOURCE Research and Markets

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