In the trendy world, it’s vital to have a minimum of some kind of on-line presence, even in case you run a purely bodily operation. And in case you’re critical about creating a powerful, profitable enterprise, you must also think about using some kind of digital advertising to develop model consciousness.
We’ve spent numerous hours looking for the best online marketing services, and Podium Marketing is a novel service supplier that stood out at first look. It makes use of messaging-based strategies to win leads, encourage returning clients, and centralize communications and promoting efforts.
Podium Marketing: Plans and pricing
Like many digital advertising service suppliers, Podium makes use of custom-priced options designed particularly for every shopper’s wants. To learn the way a lot you’ll be able to anticipate to pay, you’ll have to attain out to the Podium gross sales staff and request a quote.
Unfortunately, on-line opinions had been unable to supply any significant perception into the corporate’s value construction. We discovered one reference suggesting that primary packages begin at roughly $400 per thirty days, which is sort of reasonably priced, however there’s no method of understanding whether or not or not this stays correct.
Podium Marketing: How it really works
Getting began with Podium is so simple as creating a brand new account and following the staff’s directions. It might take a short time to get the platform up and working, however that’s to be anticipated with superior advertising software program.
By constructing a powerful assessment profile, Podium will assist you to seem increased within the native search engine rankings. Incoming buyer messages will probably be delivered on to your central dashboard, no matter the place they arrive from. Various platforms, together with Facebook, Messenger, Google, Instagram, WhatsApp, and SMS will be seamlessly built-in.
In addition, it is possible for you to to handle and reply to all messages by means of your central dashboard. This facilitates contact with clients, prevents you from lacking vital communications, and makes it simple to encourage gross sales or request service opinions.
Podium Marketing: Features & Services
Podium is backed by a spread of superior options designed to enrich its status administration and different on-line advertising instruments. We’ve listed a couple of of essentially the most noteworthy under.
One of Podium’s predominant drawcards is its on-line status administration portal. A serious a part of that is assessment administration, and this system integrates straight with a spread of assessment platforms. Basically, this lets you monitor, management, and reply to opinions from clients with out having to verify every platform individually. This will prevent time, assist make sure you don’t miss vital messages, and assist you to construct a powerful on-line presence.
Another extraordinarily vital characteristic that locations Podium among the many world’s greatest digital advertising corporations is its messaging integrations. With this, you’ll be able to handle two-way conversations with clients, leads, and people taken with your online business. Once once more, this may assist you to streamline day by day workflows while lowering the probabilities of lacking communications from a buyer or potential buyer.
Podium additionally comes with a neat little webchat widget that you may add on to your web site. Basically, this enables guests to provoke a dialog with you and your staff by coming into their cellphone quantity and questions. And because the dialog will happen through textual content, you’ll be able to proceed talking even after the shopper has left your web site.
Podium Marketing: Support and buyer care
Podium gives a set of contact choices, together with cellphone, electronic mail, and an intuitive chatbot that permits you to request a textual content again. There are additionally varied self-help assets outlining the methods this system can profit you and your online business, primary assist steps, and extra. Unfortunately, although, the self-help assets are fairly simplistic, so don’t anticipate an excessive amount of right here.
Online opinions counsel that Podium gives a wonderful stage of buyer care. The overwhelming majority of opinions are constructive and deal with the staff’s efficiency, suggesting that previous purchasers are usually pleased with the service they obtained. For instance, Podium has nearly 900 opinions on G2, a preferred assessment website, with a median score of 4.6 stars.
The competitors
Although Podium gives comparatively distinctive digital advertising providers, there are many alternate options that would present higher worth for cash.
For instance, Birdseye is sort of an analogous platform providing a spread of instruments to assist companies leverage their digital status to realize extra clients. And on high of this, it has a wonderful score and claims for use by greater than 60,000 companies the world over.
On the opposite hand, utilizing a platform reminiscent of Google Ads or Facebook Ads might assist you to drive visitors to your website by means of different means. Take benefit of easy ppc (PPC) and/or social media advertising (SMM) streams and leverage the platforms that individuals use day by day.
Final verdict
All issues thought of, Podium gives an excellent vary of on-line advertising and status administration instruments. In quick, its providers are designed (1) that can assist you enhance your on-line status by posting and managing opinions and (2) that can assist you handle buyer communications and messages from one central hub.
Although the corporate doesn’t overtly promote its costs, reviews counsel that it’s comparatively reasonably priced. Podium receives an excellent score throughout quite a few assessment websites, and its customer support staff seems to be responsive and educated.
At the tip of the day, we’d extremely suggest reaching out to the Podium staff and having a chat to find out whether or not or not that is the best on-line advertising choice for your online business.
