Kaspien Recognized for Marketing Automation Innovation in 2021 MarTech Breakthrough Awards Program | State News

Kaspien Recognized for Marketing Automation Innovation in 2021 MarTech Breakthrough Awards Program | State News

SPOKANE, Wash., Aug. 12, 2021 /PRNewswire/ — Kaspien Holdings Inc. (NASDAQ: KSPN), a number one e-commerce market development platform, right now introduced that it has been chosen because the winner of the “Marketing Automation Innovation Award” in the fourth annual MarTech Breakthrough Awards program carried out by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations, applied sciences and merchandise in the worldwide advertising, gross sales and promoting expertise {industry} right now.

Kaspien’s market development platform is constructed on an information engine that synthesizes 1 billion knowledge factors every day from over 10 million distinctive merchandise. The platform offers actionable market intelligence and automation to effectively develop any model on main marketplaces resembling Amazon. From stock administration techniques leveraging machine studying, to algorithmically powered advert administration software program, Kaspien’s iterative expertise suite offers industry-leading instruments for defending, positioning, and development.

AdManager, Kaspien’s Amazon promoting software program, nice tunes a model’s Amazon pay-per-click (PPC) advertising machine to drive unprecedented outcomes, rising gross sales whereas chopping prices to maximise profitability. Users can create customized bid administration guidelines that may bid up or down every day on the key phrase degree primarily based on any mixture of efficiency metrics. Additionally, AdManager routinely identifies and provides high-converting search phrases as key phrases to a marketing campaign to make sure continued relevancy and gross sales.

“Unfortunately, Amazon’s native promoting console lacks the power to section efficiency metrics and schedule advertisements by time. AdManager is likely one of the solely Amazon advert administration functions obtainable to supply Day Parting,” stated Kaspien CEO Kunal Chopra. “This distinctive characteristic allows advertisers to schedule PPC advertisements to run solely in the course of the days and occasions that ship the very best outcomes. We are so delighted that MarTech Breakthrough can acknowledge our dedication to excellence for all of our prospects and their essential and valued small companies all over the world.”

The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, onerous work and success in a spread of promoting, gross sales and promoting expertise associated classes, together with advertising automation, market analysis and buyer expertise, AdvertTech, Gross salesTech, advertising analytics, content material and social advertising, cellular advertising and lots of extra. This 12 months’s program attracted greater than 2,850 nominations from over 17 totally different nations all through the world.

“Kaspien has been creating breakthrough methods and instruments to strategically increase branding for all enterprise sizes. Especially with this newest launch, Kaspien is empowring Amazon sellers to faucet into an promoting technique that’s not even obtainable by way of Amazon itself,” stated James Johnson, Managing Director at MarTech Breakthrough. “Kaspien is a strong asset to small companies who can now put their focus again on their merchandise whereas letting Kaspien scale and handle the complexities and challenges of promoting on Amazon. We are happy to current them with our ‘Marketing Automation Innovation Award’ for 2021.”

With AdManager, AdManager customized guidelines may be set that routinely improve every day finances for high-performing campaigns in the event that they run low, so probably the most worthwhile campaigns by no means flip off. Additionally with their new Day Parting characteristic, Ads will also be scheduled to run in the course of the days and occasions that ship probably the most gross sales for the very best value.

With AdManager prospects see a mean of 30 p.c improve in gross sales with an as much as 50 p.c discount in ACOS.

Kaspien Holdings Inc. (f/ok/a Trans World Entertainment Corporation) (NASDAQ: KSPN) is a number one ecommerce market development platform, providing an increasing suite of software program and providers to assist manufacturers develop on Amazon, Walmart, Target, eBay, and different on-line marketplaces. Founded in 1972 as a brick and mortar retailer and rebranded as Kaspien in 2020, the Company has spent the final decade constructing and using proprietary applied sciences for model safety, advertising optimization, and achievement effectivity to generate fast income development for its companions. Through revolutionary methods and best-in-class applied sciences, Kaspien has earned the belief of many main manufacturers, together with 3M, Strider Bikes, and ZippyPaws. For extra info, go to kaspien.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a number one market intelligence and recognition platform for international expertise innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising, advert and gross sales expertise corporations, merchandise and folks. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising expertise corporations and merchandise in classes together with advertising automation, AdvertTech, Gross salesTech, advertising analytics, CRM, content material and social advertising, web site, SEM, cellular advertising and extra. For extra info, go to MarTechBreakthrough.com.

SOURCE Kaspien Holdings Inc.

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