SEO Specialist job, Cape Town, Rondebosch

ENVIRONMENT:

A quickly rising worldwide Digital Consultancy seeks a powerful strategic, analytical and forward-thinking SEO Specialist to steer and develop a workforce, taking cost of and making certain the distinctive execution of all SEO and Paid Media campaigns. You would require deep information and experience in SEO, Paid Media and Web Analytics, be capable to perceive and interpret knowledge, be an skilled consumer of Google Tag Manager & proficient within the following instruments: Google, LinkedIn, Facebook and Twitter Ads, Bid Management Software, reminiscent of Acquisio, SEMRush, Moz, BrightEdge, Screaming Frog, Majestic and Ahrefs and Google Analytics and Google Search Console.

DUTIES:

General 

• Have a main function within the execution of all shopper and inside SEO and Paid Media campaigns, making certain deliverables are accomplished and outcomes are reported on precisely, together with insights and proposed subsequent steps.

• Develop an understanding of our purchasers’ companies and the explanations and techniques behind shopper marketing campaign goals.

• Play an energetic function within the growth of artistic marketing campaign methods from preliminary planning to implementation.

• Communicate supply dates and supply common updates to the visitors administration and shopper service groups on the standing of labor scheduled with you and your workforce.

• Ensure that campaigns are delivered on time and on price range, ideally exceeding expectations.

• Seek suggestions and outcomes on the work you have got delivered for purchasers from the Account Managers and use this to enhance and optimise your exercise.

• Where relevant, attend/run shopper conferences, technique workshops or shopper briefing/reporting calls and help with the preparation for these conferences and the supply of related outputs.

• Provide coaching to the remainder of the corporate on SEO, PPC and Analytics greatest observe to make sure that Account Managers specifically are upskilled and educated in all areas.

• Maintain a full and full understanding of shopper contracts and deliverables, and the monetary impression every account has on the enterprise.

• Take an energetic function in supporting the inner advertising and marketing workforce while encouraging different members of your workforce to do the identical, together with writing common blogs in your space of specialism for the corporate web site, being energetic on social media and pursuing some other related alternatives that help the corporate’s objectives.

• Develop and keep a information of the corporate’s SEO, PR, advertising and marketing and PPC propositions and the expertise stack utilized by these groups.

• Develop and keep information of the B2B Technology trade and the important thing influencers by way of studying commerce magazines or on-line publications.

• Identify particular person strengths and weaknesses in our SEO and PPC processes/methods, and work to implement crucial adjustments.

• Ensure that every one inside paperwork – timesheets, expense declare kinds, buy orders – are accomplished promptly by agreed deadlines.

• Ensure that every one shopper and inside reporting is stored updated – e.g., month-to-month impression stories and fortnightly replace stories.

• At all occasions adhere to, promote, and help the values and objectives outlined in our firm mission.

• Expected to at all times conduct your self with an impeccable degree of professionalism, setting a number one instance to your co-workers and purchasers.

Paid Media 

• Utilise and additional develop your information on using LinkedIn Ads, Twitter Ads and Facebook Ads, Google Ads and Bing Ads paid media platforms.

• Develop your information on the efficient use of Acquisio and some other Bid Management Platform that the corporate makes use of sooner or later.

• Conduct key phrase analysis and viewers analysis to establish alternatives to focus on and ship related customers to the shopper’s web site by way of Paid Media channels.

• Draft partaking and persuasive advert copy that clearly states the advantages of the purchasers’ proposition and encourages clicks/conversions.

• Manage the interpretation of advert copy into different languages by way of the corporate’s translation companions.

• Plan, add, handle and optimise paid media campaigns in addition to construct efficiency stories in any platform we handle on behalf of our purchasers.

SEO 

• Apply and additional develop your information on using SEMRush & BrightEdge SEO platforms (in addition to some other SEO platforms that our firm may use sooner or later).

• Provide actionable insights to our purchasers, successfully report upon SEO efficiency and

Posted on 21 Jul 13:16