Lancaster-based digital company Novi Digital has gained the contract to produce digital advertising companies to BRITA VIVREAU Water Dispensers.
BRITA employs greater than 2,000 folks world wide and is represented in over 70 international locations with manufacturing websites in Germany, Great Britain, Italy and China.
The firm’s VIVREAU water dispenser merchandise are aimed toward enterprise prospects throughout company, hospitality, healthcare, manufacturing and training. Offering a sustainable and cost-effective approach to offer nonetheless chilled, glowing or sizzling water, with minimised plastic waste.
The pay-per-click (PPC) marketing campaign delivered by Novi Digital will goal primarily at BRITA VIVREAU’s enterprise prospects and can be primarily based across the twin advantages of hydration for office well being, and discount in plastics for environmental targets.
Aaron Crewe, Novi Digital managing director, stated: “With over 50 years’ expertise in water filtration, BRITA is a family title whose merchandise are extra necessary at the moment than ever. Dispensers minimize out the waste and emissions related with the manufacturing, transporting and disposing of single-use bottles and have the potential to massively influence the warfare on plastics that’s such a serious concern for the way forward for our planet.
“The marketing campaign will totally utilise knowledge and analysis and take a holistic strategy to PPC, combining knowledge and psychology-based methodologies for optimum influence.”
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