No SEO Advantage to Dedicated Hosting

Google’s John Mueller affirms that devoted webhosting doesn’t have an SEO benefit over shared internet hosting.

This is said in that newest installment of the Ask Googlebot collection on YouTube.

The video addresses a query from a small enterprise website proprietor who’s trying to maintain prices down by internet hosting their web site on a shared server.

Dedicated internet hosting is dearer as a result of it’s designed for sooner web page speeds. In flip, that might end in a rating benefit in Google’s search outcomes.

If a small enterprise’s price range solely has room for shared internet hosting, is that also acceptable by Google’s requirements?

Here’s what Mueller says.

Shared Hosting vs. Dedicated Hosting For SEO

Shared internet hosting refers to a setup the place a number of web sites are hosted on the identical server or on the identical IP tackle.

The various is devoted internet hosting, which is when a server or IP tackle is devoted to a single web site.

Shared internet hosting is a standard arrange and it’s vital for the net since there’s a restricted variety of IP addresses out there.

From the skin it’s tough to inform how an internet site is hosted. It may very well be on a single server, a cluster of servers, a single information middle, and even a number of information centres.

As it relates to shared internet hosting and search rankings, Mueller states:

“Using shared internet hosting is completely tremendous and doesn’t negatively have an effect on your website in Google Search.”

There’s one factor to be careful for with shared internet hosting, Mueller provides, and that’s overloading servers with too many web sites.

When a shared server is overloaded it could possibly turn into gradual, though the identical can occur with devoted internet hosting.

A web site hosted on a gradual server leads to a poor person expertise and may make it tougher for Google to crawl.

With that mentioned, Mueller emphasizes devoted internet hosting just isn’t robotically sooner than shared internet hosting, neither is shared internet hosting slower by default.

“Just to be clear, a devoted server just isn’t all the time quick, and a shared server just isn’t robotically gradual.”

Lastly, Mueller debunks a fable {that a} web site’s rankings will be impacted by being hosted on the identical server as “unhealthy” web sites.

There’s no reality to that idea.

“Another concern we typically hear is that there is perhaps different unhealthy web sites hosted on the identical server. SEOs typically name this a “server in a nasty neighborhood.”

This just isn’t one thing to be apprehensive about. In observe, mostly used internet hosting suppliers be careful for this on their very own.

There’s usually a variety of internet sites hosted on shared internet hosting, together with some improbable ones and a few unhealthy ones too. For Google that is tremendous and never problematic. We deal with every web site primarily based by itself deserves not primarily based on its digital neighbors.”

In brief, so far as Google is worried utilizing shared internet hosting is completely acceptable. There isn’t any want to transfer to devoted internet hosting or a devoted IP tackle for SEO causes.

See the complete video beneath.