WALNUT CREEK, Calif., July 19, 2021 /PRNewswire/ — MediaJel, a number one supplier of programmatic advertising and marketing options for hashish and different regulated industries, introduced right this moment that it has merged with Foottraffik, a digital promoting and website positioning company. Privately held, the brand new firm will function as MediaJel and leverage its custom-built software program platform and proprietary information instruments to ship compliant digital advertising and marketing options that assist regulated manufacturers and retailers speed up scalable, sustainable progress.
“We’re excited to companion with Foottraffik. For method too lengthy, programmatic and website positioning efforts in regulated sectors have been pursued individually, leading to marketing campaign inefficiencies, monetary waste, and stifled outcomes. This union eliminates these operational boundaries. Acting as a pressure multiplier, our mixed answer units will drive the market’s evolution from merely shopping for media to procuring right-fit audiences and remodel how manufacturers and retailers have interaction with customers in any respect factors alongside the client’s journey,” stated Jake Litke, CEO of MediaJel.
Historically, the complementary firms have labored carefully to generate data-driven advertising and marketing campaigns for shared shoppers. The merger combines MediaJel’s compliant information administration and proprietary programmatic software program platform with Foottraffik’s search optimization and digital promoting capabilities, deepening the experience out there to hashish and regulated manufacturers.
Jake Litke will head the mixed group as MediaJel’s Chief Executive Officer. Guillermo Bravo, CEO of Foottraffik, will function the corporate’s Chief Evangelist, working with shoppers, companions, and technologists to develop new options and market alternatives for the hashish and MediaJel neighborhood. Together, Litke and Bravo will lead the continued progress of MediaJel’s expertise platform and digital software program options and focus the brand new firm’s complete suite of companies on serving to manufacturers and retailers determine, attain, and have interaction their ideally suited customers.
“We’re on a shared mission to assist our shoppers speed up their progress, and we’re thrilled in regards to the alternatives this merger gives,” stated Bravo. “Our complementary digital promoting companies and mixed business strengths and valued partnerships will permit us to ship higher enterprise outcomes for hashish, CBD, and regulated firms throughout the United States, Canada, and worldwide.”
“As a workforce, we’re united, enthusiastic, and well-positioned to ship compelling digital advertising and marketing and information administration options and to proceed to drive demand, gross sales, and retention within the hashish and regulated markets,” stated Litke. “The previous 12 months and a half illustrated how the buyer’s digital expertise is important to producing income progress. Our strong and built-in companies method will improve the customers’ consumer expertise whereas bettering our shoppers’ backside line.”
The headquarters for the mixed firm might be in Walnut Creek, California. Terms of the transaction are usually not disclosed.
Since 2016, Foottraffik has served the hashish business as a dispensary digital promoting and analytics company, making hashish extra accessible by supporting dispensaries’ progress methods. With an workplace in San Francisco, our workforce helps dispensaries and marijuana supply companies within the US and Canada with their digital promoting wants, together with Google Ads, programmatic promoting, search engine marketing, web site design and extra.
MediaJel™ is a custom-built information administration platform that gives regulated advertising and marketing and promoting software program options. We assist regulated manufacturers have interaction their goal customers and curate valued relationships all through the notice, consideration, and buy journey. Built with proprietary expertise, the MediaJel.io platform leverages distinctive actionable information for manufacturers, retailers, and businesses to successfully execute high-performance advertising and marketing campaigns. With Data Ethics on the core of our enterprise, all features are model protected and compliant for regulated industries. For extra, go to http://www.MediaJel.com or observe us on LinkedIn, Twitter, or Facebook.