Hyein Seo SS21 “Moon Palace” Editorial

To introduce its Spring/Summer 2021 assortment, South Korean designer Hyein Seo has delivered an evocative editorial for the newest seasonal providing from her eponymous label.

Enlisting photographer Dasom Han and videographer Dawn Jung, the “Moon Palace” marketing campaign is impressed by American author and movie director Paul Auster’s 1989 novel of the identical identify. Together the imagery and visible construct a story across the assortment that “illustrates how we share one another’s preciousness via future, coincidence and connection.” For SS21, Hyein Seo constructed on her signature model codes for males’s and girls’s outlined by difficult designs marked by strap detailing, deconstructive flairs and revealing parts. ​Standouts embrace the Beaded Hoodie, Moon Palace Knit, Bandeau Bodysuit, Cargo Pants and Knit Pocket Bag.

Take a have a look at Hyein Seo’s newest editorial above and catch the “Moon Palace” quick movie beneath. Head over to pick out retailers like HBX to buy Hyein Seo’s SS21 assortment now.

For extra up to date style, Saint Laurent introduced its SS22 Men’s collection with an installation by Doug Aitken.

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