The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform means for companies to share what they provide and what a buyer can anticipate when utilizing that enterprise.

They are additionally a means for a enterprise to optimize its native search presence. The extra detailed an inventory is with attributes, the extra possible that itemizing might rank for a particular focused search with an attribute modifier — for instance, [accessible restaurants near me] or [miami hotels with free wifi].

In this weblog publish, you’ll uncover the several types of GMB attributes accessible to companies relying in your main enterprise class, and the way native entrepreneurs can greatest leverage these attributes.

Types of Google My Business Attributes

There are two sorts of attributes inside an inventory on GMB: factual or subjective.

Factual attributes are maintained by the enterprise, whereas subjective attributes are sourced by Google by means of the opinions of customers who visited the enterprise. The enterprise shouldn’t be in a position to replace or management these subjective attributes.

Subjective attributes that customers could also be requested about could possibly be whether or not a enterprise is widespread, good for teams, informal, cozy, good for children, and so on.

This information will focus totally on factual attributes, as these are those your companies can replace within the GMB platform.

These attributes enable you to proactively present solutions to widespread searcher questions proper in your native itemizing. Often, prospects evaluate their choices and decide with out ever clicking by means of to name a enterprise or go to their web site.

If you need to be the venue or service supplier of selection, ensure you’re offering all potential info to assist searchers select your location.

Updating Attributes in GMB

Every GMB itemizing has the flexibility to replace a number of attributes, and those accessible to every itemizing are determined by the first class for the itemizing. Not all classes will supply the identical attributes.

Attributes may fluctuate by which nation your listings are in. Make positive to select the first category that’s most relevant to the model so the best attributes can be found for your itemizing.

To make updates to your attributes, start by logging in to your GMB account to see which attributes can be found for your listings. Click the information tab on the left-hand panel.

Click “From the enterprise – Add attributes” throughout the Info part.

You will now give you the option to see the classes and particular attributes accessible for that itemizing.

The commonest sorts of classes throughout GMB are accessibility, from the enterprise, facilities, well being and security, highlights, funds, and repair choices.

Google additionally gives particulars on how to replace, add, or edit attributes on GMB. You even have the flexibility to search for particular facilities while you click on into the “From the enterprise” part.

Accessibility

Accessibility attributes let companies share with prospects how they’re arrange to enable prospects who might have sure wants.

The attributes accessible are wheelchair-accessible entrance, wheelchair-accessible restroom, wheelchair-accessible seating, wheelchair-accessible parking, and/or wheelchair-accessible elevator.

For particular definitions round these particular accessibility attributes, go to the GMB accessibility page.

From The Business

“From the enterprise” permits an proprietor to spotlight if their enterprise is Black, Women, or Veteran led.

Health & Safety

Health & Safety attributes were added due to COVID-19. This permits a enterprise to share what their masks and temperature examine coverage is for each their employees and company.

It additionally says whether or not a enterprise requires a reservation and in the event that they disinfect surfaces between visits.

These attributes are notably essential as customers in several areas get vaccinated and change into extra snug purchasing in-store once more.

Payments

Payment attributes are Cash-only, Checks, Credit playing cards (American Express, China Union Pay, Diners Club, Discover, JCB, MasterCard, and VISA), Debit playing cards, NFC cellular funds.

And no, bitcoin shouldn’t be an possibility (but).

Hotels

Hotel attributes are arrange utterly in another way in GMB versus different classes. Select “Hotel attributes” and it’ll take you to a brand new web page the place you may add all types of knowledge folks may contemplate as they’re looking for their subsequent resort keep.

Hotel attributes are damaged down by property particulars and room particulars. Property particulars classes are:

• Health & security.
• COVID-19 responder coverage.
• Internet.
• Food & drink.
• Policies & funds.
• Activities.
• Services.
• Children.
• Pools.
• Parking & transportation.
• Wellness.
• Accessibility.
• Business & occasions.
• Pets.

There are pretty detailed questions for every a type of classes. Room particulars are damaged into common room options and food-related room options.

General room options embody whether or not there may be A/C, personal toilet, bathtub, and bathe.

Food-related room options embody whether or not there’s a kitchen, fridge, microwave, espresso maker, and/or a minibar. You can discover a extra in-depth clarification of the precise attributes accessible for lodges from Google here.

Restaurants

Though there will not be as many attributes to replace as with lodges, there are nonetheless fairly just a few choices accessible for restaurants. The foremost classes accessible for eating places are Amenities, Dining choices, Offerings, and Service choices.

Amenities enable for a restaurant to share if there’s a bar on-site, good for children, has excessive chairs, WiFi, and gender-neutral restroom.

Dining choices enable a enterprise to spotlight their choices like breakfast, catering, dessert, lunch, dinner, and if there may be seating.

Offerings let prospects know if a enterprise gives alcohol or sure meals choices. The final class of service choices focuses on how the meals will be attained by means of choices like curbside, supply, dine-in, drive-through, takeout, and outside seating.

There can be the GMB API, which can be utilized to replace attributes in bulk. If there are numerous places and information is altering typically, then leveraging the API might make sense — particularly if there’s a validated supply of reality.

Maintaining the correct attributes is crucial for your model. As native searches goal particular queries like eating places that settle for checks or a wheelchair-accessible resort with a pool and restaurant, your model can stand out in opposition to your rivals when you leverage all of the attributes relevant to you.

If you permit sure attributes left unmarked, you could miss out on related searches and the conversions that consequence.

Give native prospects all the info they want to decide in your native itemizing.

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Image credit: All screenshots by creator, June 2021