SoftSwiss: Why SEO is king for online casinos

When it comes to making sure that your platform is reaching the correct viewers, search engine optimisation is king. That’s in response to Anna Loiko, SoftSwiss online on line casino platform product proprietor, who highlighted the methods by which SoftSwiss is supporting its purchasers in boosting their web site rating. 

For these new to the idea of web site rating, SEO is the follow of writing and altering content material to enhance web site rating in serps. To rank websites, serps like Google and Bing crawl and index the online to ship outcomes to queries from customers looking the web. 

But why is this so essential? Well, knowledge has proven that roughly 90 per cent of online experiences start with a search engine, whereas the highest three Google search outcomes account for 75 per cent of all clicks. So after all, rating excessive has its advantages.

At SoftSwiss, we deploy a combination of ideas and methods to make sure that our online on line casino purchasers seem on the prime of search engine outcomes. Let’s begin off with a number of the fundamentals, that are the minimal must-haves when it comes to SEO optimisation, which ought to be used on each mission. 

Meta titles, meta descriptions and headers

A meta title, which may typically be known as the title tag, is the title of the web page. This tag seems in a browser tab and is usually displayed because the web page title in search engine outcomes. 

A meta description is designed to create a brief description of the web page; In search outcomes, it is usually displayed within the web page description (snippet). Meanwhile the headers – that are in all probability essentially the most self explanatory – are an organisational software that guides your web site guests by way of your internet content material. Headers inform each serps and web site guests what the content material of pages will probably be about.

What’s the aim of those? One of essentially the most troublesome duties for serps is to know your internet web page’s contents. So serps use headers, description tags and meta titles to search out out slightly bit extra about your web site. 

At SoftSwiss, our platform allows purchasers to make use of distinctive tags on all pages and configure tag templates for the ‘Games’ and ‘Game suppliers’ pages which we consider might help encourage gamers to go to their web site, thus instantly impacting their search engine rankings.

Internal linking, Hreflang and XML Sitemap 

One key SEO software to make use of is inner linking. Used as a means of directing visitors to different pages throughout the similar web site, inner hyperlinks might help customers navigate a platform with ease, in addition to decide the hierarchy and construction of the location. 

On our platform we will add inner hyperlinks to textual content, web site menus and throughout the end-to-end block within the footer of your web page in addition to hyperlinks to different video games. 

When used appropriately, inner hyperlinks might help serps to crawl your web site whereas additionally serving to to distribute the hyperlink weight to extra essential pages. As a end result, this may additionally assist drive visitors and enhance total web page rating. 

Meanwhile Hreflang is an attribute interpreted by serps used to make clear the lingual and geographical concentrating on of a web site.

When may you employ this? Hreflang can come in useful while you’re desirous to specify alternate language variations of your web page. If you don’t use Hreflang, then the pages might be thought of duplicates and Google will index one factor – which is one thing you don’t need. As you possibly can think about, this software is essential for these online casinos with multiple locale. 

Looking at your XML Sitemap, we permit our purchasers to create particular person sitemap.xml information for every separate area, supplier pages and recreation pages. 

This implies that serps can crawl every particular person web page shortly – even when their inner linking isn’t excellent. Through these roadmaps, we will improve the rating of our clients’ web sites, assist serps to realize a greater understanding of web site construction whereas additionally ensuring that content material is found even sooner. 


Now onto the extra superior SEO instruments. GTM is a system for managing JavaScript and HTML tags (code fragments) with out the assistance of builders.

By utilizing GTM, our online on line casino purchasers can add analytics providers, instruments for A/B testing, online chats and content material substitution. By utilizing the SoftSwiss platform, online casinos have a simple option to join GTM – they will add GTM ID to a ‘particular place’, which means they will ship GTM / GA occasions reminiscent of join / register, deposit / cashout, and so forth.

Progressive Web App (PWA) is a expertise in internet growth that visually and functionally transforms a web site into an software. As you possibly can think about, this may present a novel person expertise which is able to assist drive visitors to your web site.

As it is in a position to be put in on each desktop and cellular, this is out there for casinos with the SoftSwiss front-end solely and can be utilized to extend participant conversion and lifelong worth indicators.

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