You might have a flawless advertising and marketing technique that convinces folks to purchase your product.
But once they go to your web site, they face bother working it and inserting orders.
And inside seconds, poof! They are gone.
Due to this, your website’s bounce fee will increase and search engines like google and yahoo push it down within the SERPs.
All that occurs attributable to a poorly optimized web site.
But, you don’t have to fret anymore. We have an answer.
Every SEO technique listed beneath helps you create a well-optimized web site that each people and crawlers will love.
1. Switch From HTTP to HTTPS
HTTPS stands for Hypertext Transfer Protocol “Secure”. It signifies that a web site is safe, and all the info (or delicate info) from and in the direction of it’s encrypted.
Whereas web sites operating on HTTP (not safe) have unencrypted information that attackers can intercept and steal.
Now ask your self: would you be in enterprise with a web site the place your information is susceptible? Of course, not.
That’s why 46% of individuals don’t do enterprise with a web site flagged as “not safe”.
Moreover, in 2014, Google made HTTPS an official rating issue as part of its initiative to make the web safer for everybody.
So, in case your web site doesn’t use HTTPS, it’s time to get an SSL certificates earlier than you lose extra enterprise and rankings.
2. Post High-quality Content
Who doesn’t like well-researched, informative content material that teaches you one thing? I prefer it. I’m positive you prefer it. And Google likes it a lot that they created a 175-page doc on it.
RECOMMENDED READING: Read a short (however efficient) model of Google’s doc about high-quality pages and content material.
So, what’s the key sauce to create high-quality content material? No-one is aware of. But right here’s a listing of questions you should ask your self earlier than posting any piece of content material:
- Is it well-researched?
- Is it precious/helpful to your audience?
- Is it straightforward to learn and perceive?
- Is it freed from spelling errors and grammatical errors?
- Is it an authentic publish with none plagiarism? (most essential)
- Is the data divided into subheadings?
- Did you add useful topic-relevant pictures to your content material?
Make positive that your reply to those questions is all the time a “YES”.
Most companies rent a digital advertising and marketing company in Gurgaon for high-quality content material. And at Justwords, we focus on creating kick-ass content material that delivers and we’re additionally Google licensed. So, who higher to decide on?
3. Make Your Website Mobile-friendly
In 2020, 68.1% of all web site visits globally got here from cellular gadgets.
So, it’s protected to say that your web site in all probability receives probably the most visitors from cellular gadgets. (You can even verify your Google Analytics and be 100% positive.)
Now, what occurs when cellular customers entry your website and face bother navigating it?
They’d get annoyed and go away, which I’m positive you wouldn’t need.
So, right here’s what you must do: conduct a mobile-friendly take a look at of your web site. It will solely take a couple of seconds.
Source: Google Mobile-friendly Test
Suppose the report comes constructive, nice! But, if it’s detrimental, you should rent a cellular SEO agency in Gurgaon that may create a mobile-friendly model of your web site.
IMPORTANT. Even although most individuals entry your web site through desktop, I’d nonetheless advise you to make your website mobile-friendly as a result of it’s an official Google rating issue.
4. Improve Your Page Loading Speed
If your web page takes greater than 3 seconds to load, the bounce fee will increase by 90%.
And that has a domino impact on different essential metrics like search rankings, visitors, conversions, and so forth.
Simply put, sluggish loading pace can topple your whole advertising and marketing funnel.
If that wasn’t sufficient, Google additionally made web page loading pace an official rating think about 2010.
Lucky for us, the search engine additionally launched a free device to verify web page loading pace.
Source: Google PageSpeed Insights
And in case you scroll down within the report, you’ll find alternatives to assist your web page load sooner.
Source: Google PageSpeed Insights
5. Remove Interstitial Pop-Ups
What do I do when a web site throws interstitials pop-ups at my face? I hit the again button simply as I landed in your web site.
Google calls it pogo-sticking, and it’s actually dangerous for SEO as a result of your web site can get penalized for it.
What is pogo-sticking?
The person searches for a question, visits the primary consequence, however closes it for some purpose, then goes again to the consequence web page and clicks on one other consequence. To search engines like google and yahoo, which means the person wasn’t glad with the question they discovered on the #1 consequence.
So, to avoid wasting your self from the penalty, take away any intrusive interstitial popup in your web site. And while you’re at it, enhance your website’s navigation as properly.
Final Thoughts
Creating a well-optimized web site isn’t straightforward. It requires a lotttt of labor.
But you all the time have an answer.
You can learn on-line about “how one can optimize your web site” and implement what you be taught. (Given in case you discover “high quality” posts on it.)
Or you possibly can rent a do-it-all digital marketing agency in Gurgaon like Justwords and optimize your web site and develop your enterprise exponentially.
So, what are you ready for? If you don’t have a well-optimized web site, it’s time to decide. The longer you wait, the extra you’ll lose (your rankings and guests).
