iContact snaps up Moz to create SEO and digital marketing focused suite

Moz, Inc., a pacesetter in SEO know-how, is being acquired by iContact, forming a suite of main SEO, e-mail, and digital marketing options for small and mid-sized companies.

“Since the start, Moz has elevated SEO as a important technique for progress and model recognition. With this information, our mission stays the identical. Moz ought to solely innovate quicker and extra successfully for our prospects,” mentioned Sarah Bird, CEO of Moz. “The shared deal with delivering highly effective digital marketing options is an ideal match for our model, workers and neighborhood. We are excited to start collaborating on new options for our collective prospects.”

The sources and expertise throughout this digital marketing portfolio ought to assist Moz speed up product plans to construct SEO and different digital marketing merchandise that may change the business.

Moz has develop into synonymous with SEO as the corporate seeks to construct world-class know-how, like Moz Pro, whereas fostering a neighborhood of entrepreneurs, builders, knowledge scientists and extra, of all skillsets who’re looking for data, technique and techniques on SEO, inbound marketing, and content material marketing, in accordance to the corporate.

The mission of iContact and its sister manufacturers, Campaigner, SMTP and Kickbox, which collectively function as a subsidiary of J2 Global, is to assist companies develop and interact with prospects.

“We have lengthy admired Moz for its management function in making SEO instruments accessible to entrepreneurs in all places and its dedication to customer-focused innovation. Together, Moz and our e-mail marketing manufacturers ought to proceed to supply know-how options to allow small and mid-size companies to develop and prosper,” mentioned Michael Pepe, group normal supervisor an SVP of J2 Global. “We’re wanting to ship new instruments, experience and insights to assist our prospects generate unparalleled outcomes.”

Moz stays dedicated to persevering with to enhance the corporate’s all-in-one SEO toolset and sustaining the accuracy of the information upon which it’s constructed.

For extra details about this information, go to www.moz.com.

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