How Redirecting URLs Can Impact SEO

Google has revealed an up to date doc which fits over six several types of URL redirects and their results on search outcomes.

Google’s Gary Illyes and Lizzi Harvey labored collectively so as to add eight pages of content material to an current assist web page on 301 redirects.

At solely 5 paragraphs in size, the earlier model of Google’s assist information was scant on particulars.

So Google did what it’s all the time telling website homeowners to do, which is replace the previous content material to supply a extra full resolution to searcher’s queries.

Now the information has data on every sort of redirect, examples of what they seem like, and particulars on they influence Google Search.


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Here’s a abstract of the newly added data.

Types of Redirects & Impact on Google Search

The distinction between redirects is undetectable to guests, however Google treats them in another way by way of the power of alerts despatched to the goal URL.

Redirects fall into one among two classes — non permanent or everlasting.

Google makes use of a everlasting redirect as a sturdy sign that the goal URL needs to be the one proven in search outcomes.

Conversely, Google makes use of a non permanent redirect as a weak sign that the redirect goal needs to be the URL proven in search outcomes.

Complete particulars on the next six sorts of redirects had been added to Google’s assist web page:


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  • Permanent server aspect redirects: The finest technique to change the URL proven for a web page in search outcomes. Google recommends utilizing this sort each time attainable. The 301 and 308 standing codes imply {that a} web page has completely moved to a brand new location.
  • Temporary server aspect redirects: Temporarily sends guests to a brand new web page whereas making certain Google retains the previous URL in its outcomes for an extended time.
  • Instant meta refresh redirect: Google Search interprets instantaneous meta refresh redirects as everlasting redirects.
  • Delayed meta refresh redirect: Google Search interprets delayed meta refresh redirects as non permanent redirects.
  • JavaScript location redirects: Google Search interprets and executes JavaScript utilizing the Web Rendering Service as soon as crawling of the URL has accomplished.
  • Crypto redirects: This entails including a hyperlink pointing to a brand new web page accompanied by a brief rationalization. This helps customers discover your new web page and Google could perceive this as a crypto redirect.

Additional Notes

There’s rather a lot to undergo in Google’s new information. Here are some remaining factors about redirects based mostly on the corporate’s suggestions.

Choosing a redirect relies on how lengthy you count on the redirect will likely be in place and what web page you need Google Search to point out in search outcomes.

If there’s any likelihood you’ll desire a specific URL proven in search outcomes once more, then don’t completely redirect it to a different one.

Always go for server aspect redirects each time attainable. Use JavaScript redirects provided that you’ll be able to’t do server aspect or meta refresh redirects.

Don’t depend on crypto redirects for letting search engines like google and yahoo know that your content material has moved except you haven’t any different selection.

For extra, see Google’s full document.

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