Popular SEO tool supplier Moz has been acquired by J2 Global subsidiary iContact Marketing Corp, in a bid to assist each firms develop their consumer bases and have interaction with clients extra successfully.
Founded by Rand Fishkin and Gillian Muessig in 2004, Moz (previously SEOmoz) began as a weblog and on-line group the place website positioning specialists shared their analysis and concepts.
The firm now delivers search engine marketing (website positioning) options, offering entrepreneurs with a spread of instruments to enhance their natural search visibility.
iContact was based in 2003 as a model that focuses on email marketing for small to mid-sized clients, together with its sister manufacturers, Campaigner, SMTP, Communicator and Kickbox.
The subsidiary of publicly traded firm J2 Global, iContact didn’t disclose any monetary particulars of the acquisition.
website positioning with Moz
In a blog post, iContact mentioned Moz was the pure selection for its enlargement into the website positioning house. As a part of the acquisition, Moz will help iContact subscribers with their website positioning and digital marketing wants.
Sarah Bird, Moz CEO, and Michael Pepe, SVP and GM, mentioned the small print of the acquisition over video conference.
Pepe acknowledged that there’s a lengthy record of causes the 2 firms belong collectively, with the principle causes being that the pair have shared values and serve the identical sized buyer base.
Bird added: “Moz goes to thrive on this new household, and I do know that for sure as a result of I do know that you simply guys genuinely perceive the worth of website positioning and are excited to share that along with your broader clients. We know that e mail is vital and can stay vital. It’s not going wherever. It’s simply getting higher.”
