As the brand mannequin for two years in a row, Seo Kang Joon bought 7.5 million merchandise final 12 months.
DENTISTE, an oral care brand, renewed the unique mannequin contract with actor Seo Kang Joon. Seo Kang Joon, who first labored as a mannequin for the brand in 2020, has been lively because the face of the brand for 2 years in a row. The brand defined that final 12 months, DENTISTE”s mini-movie “Awaken the Love Within Me” reached 5 million views, serving to to convey DENTISTE and clients nearer. As of 2020, DENTISTE has bought 7.5 million merchandise and have become often called Seo Kang Joon toothpaste.
This 12 months, they plan to speak with customers by way of brand dramas quite than mini-movies. The pre-produced DENTISTE brand drama is a romantic comedy wherein Seo Kang Joon seems in numerous characters which might be novel and enjoyable.
According to DENTISTE, “Based on Seo Kang Joon’s love for the brand and the brand’s belief in Seo Kang Joon, judging him to be the most effective mannequin with the delicate and refreshing picture that DENTISTE initiatives, we determined to resume the contract. As a number one premium oral brand that brings love and happiness to on a regular basis life, with Seo Kang Joon in 2021, we’re planning numerous actions equivalent to TV commercials, beginning with the DENTISTE brand drama.”
Seo Kang Joon made a mark on the viewers by way of his huge display debut, My Love, My Bride and continued to look in The Beauty Inside and Summer Snow. He would quickly be seen as a singer-songwriter and radio DJ who reached his heyday after an extended interval of obscurity within the upcoming rom-com film Happy New Year starring Lee Dong Wook, elevating expectations for his efficiency as soon as once more.
In addition, Seo Kang Joon was shortlisted for the Korean Film Council‘s international promotional marketing campaign KOREAN ACTORS 200, a mission designed to introduce 200 actors representing the current and way forward for Korean cinema to world movie festivals
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