DENVER, May 11, 2021 /PRNewswire/ — Leveraging the energy of gamification, synthetic intelligence, machine studying, and neuroeconomics, Live Hive, an revolutionary Colorado-based firm, has launched a novel SaaS platform answer to assist unlock the potential of ecommerce and cellular gaming for a lot of small to medium enterprises (SMEs) struggling to compete with multinationals via ineffective high-cost, low engagement Pay Per Click (PPC) and Cost Per Acquisition (CPA) advertisements.
LiveHive, (https://www.livehive.com ), permits small to medium-sized ecommerce firms to model, publish, and share video games to drive long-session site visitors and incentivize purchases. In addition, its platform affords a number of enterprise functionalities to improve reporting and analytics, platform, social media administration, synthetic intelligence chatbots, web site plug-ins, and seamless integration.
Also isolating the firm’s platform is its software of neuroeconomics — combining neuroscience (the perform of the nervous system and mind) with behavioral economics (results of psychological, cognitive, emotional, cultural and social components on the selections of people) — to affect consumers into making financial selections.
“We love video games and making video games, in addition to the ecommerce house, and we needed to fuse them collectively serving to our SME purchasers with much less branding energy generate substantial returns like giant enterprise firms for a fraction of the price,” stated Patrick Womack, CEO and chairman of LiveHive. “Think of LiveHive as Steam meets Groupon for ecommerce. LiveHive is the best platform for B2B prospects who’re aware of AdWords and Facebook campaigns to create profitable gamified advertising. Our opponents solely have one element, or a small fraction at greatest, of every part that LiveHive has to provide.”
Womack added that LiveHive is trying to faucet into the potential of the gamification market globally, which in accordance to a report by marketandmarkets.com, was valued at $9.1 billion in 2020 and anticipated to attain $30.70 billion by 2025 and develop at a compound annual progress fee of 27.40% over the forecast interval (2020 – 2025). Retail gamification additionally holds the largest market share.
“There are 30 million SMEs in accordance to the Office of the United States Trade Representatives web site, (https://ustr.gov/trade-agreements/free-trade-agreements/transatlantic-trade-and-investment-partnership-t-tip/t-tip-12 ), which we imagine can all profit with the providers we’ve got to provide,” Womack stated.
The platform’s high advantages and options embody:
- Innovative promoting: Companies can select from an ever-expanding library of straightforward and enjoyable video games. Add in personalised branding and publish distinctive advertising messages in as little as quarter-hour.
- Utilize Neuroeconomics: Data insights primarily based on neuroscience and economics ship predictable client habits and a greater ROI in contrast to PPC and CPA promoting.
- Boost Brand Impressions: Increase viewers consciousness, conversions, common order worth (AOV), and lifetime worth (LTV) via mobile-optimized, browser-based video games. Improve consumer time-on-site and deepen buyer familiarity through high-quality model engagement.
- Integrate Across Key Channels: Seamless plug-ins hyperlink between social, web site, cart, and e mail platforms. LiveHive works throughout each desktop and cellular purposes.
LiveHive plans to unveil a beta launch in July 2021 together with test-driving the platform with pioneer manufacturers and ramping up its gross sales with B2B customers towards an official launch in the fourth quarter of 2021.
LiveHive is a SaaS platform that permits small to medium-sized ecommerce purchasers to model, publish, and share video games to drive long-session site visitors and incentivize purchases. For extra data, please go to https://www.livehive.com.