Happy Monday! We’re again once more with one other publish in our collection on social media optimization. In case you missed it, final week we talked about how to improve your Twitter profile in order that it’s extra interesting to each different Twitter customers and Twitter’s search engine.
Today we’ll take the identical strategy: not solely will the following tips assist enhance your visibility in Facebook’s Graph Search, they’ll assist Facebook customers discover out extra about you simply and shortly.
While customers could ‘Like’ your web page for the content material you publish, you continue to need to provide greater than that.
There’s a lot to Facebook pages moreover the Timeline. Sure, new posts seem within the News Feed, which is where users spent 40% of their Facebook time in 2012. But there’s additionally your ‘About’ web page, which might function an data hub for your corporation, as nicely Facebook Page Apps. I can’t even let you know what you are able to do with Facebook Page Apps as a result of the probabilities are limitless if you happen to resolve to create your personal.
So as we stated final week, the content material you publish is simply a part of your presence on a social community. There’s loads extra, particularly with Facebook. How are you able to optimize all of that data? Here’s a begin:
Use a recognizable profile image
Social media content material is comparable to blogging content in that it shouldn’t all be about you. It’s a incredible concept to publish footage of your workers, your prospects, and different issues. But your profile image ought to all the time be one thing that may be simply related to your corporation. I like to recommend that your emblem or different elements of your branding be current in all profile footage.
Why is that this a good suggestion? When a person is scrolling shortly by means of their News Feed, your profile image will catch their eye higher than your web page identify as a result of our eyes are drawn to footage greater than phrases. You need individuals to see the profile image and affiliate it with your corporation. If the image has your worker or buyer of the week with no clear branding or emblem, they received’t acknowledge you!
Complete all relevant sections
As with any social media profile, the extra data you add, the extra data customers can discover (clearly). The most necessary fields to fill out are the descriptions (each quick and lengthy), class, matters, and all contact data. The class and matters lets Facebook know what your web page is about and when to present your web page in Graph Search outcomes. The descriptions are the place you’ll be able to go into extra element about your corporation to let customers that come throughout your web page know what you do and extra about your organization. Some of it should even make it onto your Timeline:
When it comes to contact data, plenty of web page admins assume it’s high-quality to simply checklist a web site. After all, the remainder of your contact data could be discovered there, proper? True, however you need to make all data as straightforward as potential to discover. So go forward and checklist your web site, together with another relevant data.
Add URLs the place it is smart
Adding a hyperlink to your web site in your web page’s contact data is completely vital. But do you know you can add multiple hyperlink to that part? As you see within the image above, you’ll be able to add a number of hyperlinks. We selected to add the URLs of the social networks we’re most energetic on, however it’s also possible to hyperlink to particular product/service pages, your web site’s ‘About’ web page, the company blog, and so forth.
You can (and will!) additionally use hyperlinks in different sections of your web page. In addition to utilizing hyperlinks in posts and photograph captions, they are often added to sections of your ‘About’ web page, as nicely. As you’ll be able to see within the image of our web page’s quick description (two pictures up), URLs entered into that area change into clickable hyperlinks. If you could have pages for every of your merchandise or hyperlinks for extra gives, you’ll be able to add them within the ‘Products’ part, like HubSpot does:
For brick-and-mortar companies: hyperlink to location
Did you realize that there’s a distinction between a Facebook Page and a Facebook Place? If you’re a enterprise with a bodily location that your prospects go to, you positively need each, and also you need them to be linked. You can inform in the event that they’re linked by going to your web page and seeing if there’s a metric that reveals the variety of those that “have been right here” (that means Facebook check-ins).
By associating a spot together with your web page, you’re permitting customers to “check-in” to your corporation after they go to its location. It additionally avoids the confusion of getting two related search outcomes displaying up when somebody is in search of your corporation on Facebook. If you don’t have a spot for your corporation, or if the place and web page aren’t linked, you could find instructions to repair that here.
These 4 steps will get you in your means to an ideal web page! Coupled with good content material and an attentive admin, your neighborhood ought to give you the chance to discover the whole lot they want in your web page! If you could have different suggestions, depart them within the feedback!