Clarity buys creative SEO and analytics agency

3WhiteHats generates greater than £1m yearly and its shoppers embrace Aon, Invesco, and Abellio. Its London-based employees will transfer to Clarity’s workplace within the capital as soon as it reopens, whereas 3WhiteHats’ workplace in Falmouth, Cornwall, will stay.

Clarity stated the addition of 3WhiteHats expands the vary of providers it presents and “allows extra expansive and impactful campaigns to be delivered for each companies’ shoppers”.

The acquisition, which brings Clarity’s world headcount to 86 and UK workforce to 32, follows that of Benelux tech PR and communications specialist Yellow Communications final yr and London-based shopper tech PR agency Dynamo in 2019.

Clarity additionally took on Brew PR in Los Angeles in 2019 as a part of the deal that noticed Freuds-backed network The Brewery acquire a minority stake in the firm. At the time, Clarity founder and CEO Sami McCabe stated the deal allowed the agency to maneuver sooner on its development plan, which included shopping for different corporations. 

McCabe stated at the moment: “The acquisition of 3WhiteHats is a vital milestone in our development story, and will create monumental alternative for each groups to work on really built-in campaigns for a rising consumer base of a few of the most fun and bold companies on earth.

“Our firm cultures are an ideal match, and we’re already seeing some gorgeous collaborations that generate distinctive outcomes for our shoppers, in addition to a variety of enjoyable and pleasure for our groups. We are dedicated to persevering with to evolve our choices to satisfy and anticipate what shoppers will want all through their development journey, in addition to creating fascinating new alternatives for our folks.”

Tom Telford, MD of 3WhiteHats, stated: “The probability to affix Clarity on its rocketship development trajectory was a possibility to not be missed. We’re equally obsessive about harnessing information and analytics to drive high-impact, omnichannel campaigns that ship measurable outcomes, so our companies are an ideal match. Given the sturdy cultural alignment between the 2 companies, 3WhiteHats being named amongst Campaign’s Top 5 Places To Work in 2020, the acquisition will even create loads of alternatives for our folks to take pleasure in engaged on creative, significant tasks with likeminded folks. Not to say, we’re wanting ahead to internet hosting them in Cornwall and exhibiting off all that the coast has to supply!”

On the prospect of extra acquisitions, a Clarity spokesperson stated: “We plan to proceed making acquisitions that help the important thing pillars of our development technique together with new geographic markets, new merchandise and capabilities, and new business sectors. We’re in lively conversations with a number of companies that may assist speed up our progress on some or all of those development areas, and who’re carefully aligned with us when it comes to their imaginative and prescient, values, and tradition.”

The worth and phrases of the 3WhiteHats deal haven’t been disclosed.

Clarity was named Specialist Consultancy of the Year at the 2020 PRWeek UK Awards. Global income rose 47 per cent to $9m in 2020, in accordance with PRWeek’s Agency Business Report 2021. It has workplaces within the UK, the Netherlands, and three within the US (New York, San Francisco, and Los Angeles).

Clarity’s London workplace close to Old Street is at present present process a renovation. Teams from each Clarity and 3WhiteHats can have the choice to work from there and the Falmouth hub, providing a “hybrid of a metropolis and coastal way of life as soon as journey is allowed once more”.

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