LONDON — Technology specialist Clarity has acquired inventive search engine optimization, paid and analytics company 3WhiteHats to develop its provide in paid search and social.
The acquisition of the 16-strong company brings Clarity’s world headcount to 86, with 32 individuals within the UK. 3WhiteHats relies in Cornwall and London and its shoppers embrace Aon, Invesco, Picturehouse Cinemas, Abellio and the BlueMarine Foundation.
Tom Telford, managing director of the company (pictured, proper, with 3WhiteHats technique and innovation director William Julian-Vicary) will proceed to steer the provide and the 3WhiteHats identify can be dropped.
It is the fourth acquisition by Clarity within the final 18 months, and the second because the begin of the pandemic: the company, which grew by 47% over the previous 12 months, acquired Benelux tech PR and communications specialist Yellow Communications in September 2020.
Clarity founder and CEO Sami McCabe instructed PRovoke that the acquisition was “an necessary milestone” for Clarity: “We’re all the time on the lookout for methods to make use of acquisitions to speed up our progress in main progress pillars, whether or not that’s new geographies, new industries to play in, or new capabilities and expertise.
“We’ve made lots of progress in that third bucket just lately as we transfer from an easy media relations company to one thing extra built-in, and after I met Tom it was instantly apparent that3WhiteHats might convey a spread of capabilities and merchandise to actually amplify our enterprise and assist us develop a extra refined worth proposition.”
He added: “We’re centered on shifting shoppers in the direction of a dialog across the enterprise outcomes they need, and we are able to now lean on a complete vary of channels with 3WhiteHats to suppose extra strategically about tips on how to obtain that. It was additionally blindingly apparent from day one which the 2 groups have been actually aligned on tradition and values – the match feels so proper.”
Telford, who had beforehand labored alongside Clarity’s UK managing director and EMEA president Rachel Gilley when she was at Bite, instructed PRovoke: “From day one, this felt actually pure. search engine optimization continues to be based mostly round key phrases, expertise and hyperlinks, basically, and the connection between comms and search engine optimization is unexploited and an enormous alternative. Combining our enterprise with a tremendous media relations group may have explosive outcomes for shoppers.”