Agency roundup: The Lucre Group; ilk; Principles; and more

CHARLOTTE RHYS, a luxurious tub, physique and life-style model, has appointed The Lucre Group to deal with its PR and digital content material.

The win strengthens the company’s Home & Lifestyle division, which is able to take care of all of CHARLOTTE RHYS’ owned and earned communications throughout the UK.

Founded in South Africa, the corporate is seeking to make its mark within the UK.

Leeds-based Lucre might be launching its full vary to the UK’s well being and wellbeing market by way of an ongoing PR and influencer programme.

RICH, Lucre’s content material division, can even be tasked to ship an built-in digital technique, creating content material that resonates with the model’s viewers and making it work arduous throughout various platforms.

From search engine optimisation and social methods to web site improvement, the RICH crew will construct on the model’s on-line presence.

Co-founder and managing accomplice Janet Rhys at CHARLOTTE RHYS, mentioned: “It’s a really thrilling time for our enterprise because the model expands into the UK market.

“Innovation is on the coronary heart of what we do, and the Lucre crew completely understood our formidable imaginative and prescient.

“We’re assured they’ll be capable to improve the profile of the model by way of an built-in communications technique.”

Sophie Spyropoulos, proprietor director at The Lucre Group, added: “The CHARLOTTE RHYS proposition suits completely with the present client market, as individuals search methods by which they are often kinder to the planet.

“We’re delighted to have been appointed and are excited to help them in bringing luxurious and moral tub and skincare merchandise to the UK market.”

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Leeds-based built-in company, ilk, has been appointed by Visit Leeds to deal with its PR and content material following a aggressive tender course of.

Leeds City Council’s official Destination Management Organisation (DMO), has turned to ilk to ship an built-in content material and digital PR technique aimed toward enhancing its digital footprint and attracting native, nationwide and worldwide vacationers to town following the easing of lockdown restrictions.

As a part of its bid to guide town’s tourism restoration, the partnership with ilk will see Visit Leeds launch a collection of campaigns to showcase its breadth of heritage and cultural sights,  progressive meals & drink locations and intensive procuring amenities on provide in Leeds and its surrounding areas.

This exercise will contribute in direction of Leeds City Council’s ambition to safe town’s standing as the most effective metropolis within the UK and considered one of Europe’s greatest cities to go to, reside, work and examine.

The PR and content material transient will see ilk construct on its ongoing web site improvement and search engine optimisation work for Visit Leeds, which has already seen natural site visitors to the organisation’s web site improve by over 200%.

Rob Jones, senior PR and social director at ilk Agency, mentioned: “We’re at all times so happy to win a brand new consumer, however to be appointed because the chosen company by our metropolis’s DMO is really one thing particular, and an actual testomony to our work right here in Leeds.

“Nobody is aware of town higher than those who work inside it, and we’re actually excited to be shouting about the whole lot that Leeds has to supply, particularly at a time when encouraging footfall to town might be more essential than ever.”

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Leeds-based full-service advertising and marketing company, Principles, has added two fast-growing start-up companies, launched through the pandemic, to its rising portfolio of meals and drink shoppers.

Happy Inside Drinks and PEP Kitchen have appointed Principles Agency to ship  strategic social and pay-per-click (PPC) campaigns.

Principles will work with each companies over the subsequent 12 months to extend model consciousness, enhance web site site visitors and help gross sales on-line.

London-based sustainable and street-food-inspired vegan meal supply service, PEP Kitchen was based with the purpose of revolutionising prepared meals.

It turned to Principles Agency to strengthen its digital positioning, utilizing a mixture of PPC and paid-for social media methods.

Established throughout lockdown, fruit-based, soft-drinks model, Happy Inside Drinks makes use of Japanese knotweed, to advertise wholesome intestine micro organism.

Founder, Charlie Knockton, who suffers with ulcerative colitis, started experimenting with pure elements throughout lockdown, in a bid to self medicate and create a tasty and nutritious drink utilizing solely water and botanicals.

Tom Wycks, digital technique director at Principles, mentioned: “We’re extremely excited so as to add to our rising roster of meals and drink shoppers.

“Working with Happy Inside Drinks and PEP Kitchen to strengthen their on-line presence will unlock new alternatives for the companies and help their formidable development plans.

“It’s reassuring to see two new companies born out of lockdown investing in digital advertising and marketing and recognising the worth of boosting their on-line presence to achieve potential prospects and construct their model following.”

Knockton added: “We’re thrilled to be working with Principles Agency which has made it really feel like we’re a rising enterprise that they actually care about.

“We’ve been massively impressed by their professionalism, depth of information, all spherical optimistic power and artistic strategy.

“We can’t wait to embark on our digital advertising and marketing journey with the company, who we’re optimistic will make a marked distinction to the model.”

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Train operator Northern Trains has appointed AMS Media Group as its media company, following a aggressive tendering course of.

The Leeds company crew will work with Northern to construct consciousness and understanding of the model and promote providers throughout the north.

Its £4m transient covers a broad mixture of media from out of doors to broadcast and paid social media.

Claire Rowland, head of gross sales and advertising and marketing at Northern, mentioned: “As we hopefully return to some normality, it is crucial we’ve a accomplice that may be versatile, that may be adapt rapidly to the altering wants of our prospects.

“We employed AMS Media Group due to their data-led strategy and robust viewers perception, allied with actually robust regional media relationships that set them aside.”

Northern not too long ago introduced the introduction of its one hundredth model new practice, which is a part of essentially the most intensive modernisation programme in a technology that’s reworking journey within the north of England.

Steve Empson, director of AMS Group Leeds, mentioned: “It’s now more essential than ever to deliver a deep understanding of the consumer’s enterprise, viewers and media panorama as issues are altering so rapidly, flexibility and agility are key to delivering impactful and related campaigns.

“We have a incredible, skilled client-focused crew at AMS that will get this completely.”

AMS Media Group launched its first workplace outdoors London in Leeds in 2019. It partnered with two senior ex-Mediacom Leeds administrators, Steve Empson and James Whitehead.

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