2021 SEO Trends Reveal Massive Growth in Pet Insurance Industry

Findings from Pumpkin Present Increased Demand in Pet Health and Wellness Services

NEW YORK, May 20, 2021 /PRNewswire-PRWeb/ — Pumpkin and digital advertising company GR0 announce findings that reveal vital progress in demand for pet insurance in the United States. In March, internet searches for ‘pet insurance‘ hit its highest charge ever at 201,000, in keeping with Google Keyword Planner. This exhibits a 22% improve from its pre-Christmas ranges, with Pumpkin rating among the many extra widespread choices as extra folks search to insure their pandemic pets.

Such a notable spike is not any shock because the American Pet Products Association studies that the general pet business grew $3.3 billion from 2019 to 2020, finishing the yr at $99 billion whole. Of that $99 billion, pet homeowners spent over $31.4 billion on vet care, up from $29.3 billion in 2019, and is estimated to hit $32.3 billion in 2021. [1]

With pet well being care prices persevering with to extend, it is important for homeowners to have a dependable monetary plan in place to pay for surprising medical procedures. CNBC studies that one in each three pets will want emergency remedy annually, a few of which might price 1000’s of {dollars}. The common price of an surprising vet go to will be between $800 and $1,500. If confronted with an surprising expense of $400, 27% of adults mentioned they must borrow or promote objects to afford the cost, and 12% mentioned they would not have the ability to cowl it in any respect.[2] Without pet insurance coverage, many US pet homeowners are confronted with the heartbreaking determination to euthanize their pet as a result of they’re unable to afford care.

During the pandemic, there was a 700% rise in pet adoptions and fosters in the US. This improve has helped speed up progress in the US pet insurance coverage business. According to the North American Pet Health Insurance Association, the variety of insured canine and cats grew 23%, the very best progress seen in the final 4 years. The common annual progress charge for insured pets in the US since 2016 is eighteen.9%.[3]

While the US has seen massive progress in the pet insurance business, there’s nonetheless a number of room for the market to additional increase. On a per capita foundation, searches for pet insurance coverage in the UK, for instance, have been 147% larger than the US in keeping with Google Keyword Planner in March 2021. If the US have been to hit the per capita search ranges in the United Kingdom, we may anticipate to see near 500,000 searches monthly. With elevated information round the advantages of pet insurance coverage, the annual progress charge of insured pets in the US could proceed to climb.

As pet insurance searches in the US have risen, Pumpkin has seen 250% improve in searches for its model over the past 90 days. Pumpkin, one of many newer pet insurance coverage entrants, launched a yr in the past to assist pet mother and father give their canine and cats the perfect care when they’re sick or injured and likewise gives elective non-insurance preventive care packs to assist pets stay an extended and wholesome life. To be taught extra about Pumpkin’s pet insurance coverage plan, go to http://www.pumpkin.care.

1. Pet Industry Market Size, Trends & Ownership Statistics. American Pet Products Association. (2021, March 24). https://www.americanpetproducts.org/press_industrytrends.asp.
2. Horch, A. J. (2019, June 25). Most Americans personal a pet, however not the insurance coverage 1 in 3 devoted companions will want. CNBC. https://www.cnbc.com/2019/06/20/most-americans-own-a-pet-but-cant-afford-to-pay-their-medical-bills.html.
3. Pet Insurance in North America, State of the Industry 2021. North American Pet Health Industry Association (2021, May 4). https://naphia.org/industry-data/section-2-total-pets-insured

About Pumpkin [4]
Pumpkin Insurance Services Inc. (Pumpkin) is a direct-to-consumer pet care firm and insurance coverage producer based to assist guarantee pets stay their longest and healthiest lives. Pumpkin insurance policy provide canine and cat homeowners superior veterinary care protection, and their elective Preventive Essentials pack add-on gives life-threatening illness prevention by way of reimbursing for vaccines and the associated annual wellness examination and lab exams, serving to allow customers to make data-informed care choices based mostly upon their particular person pet’s well being wants. All Pumpkin Plans present reimbursement for coated care administered by any licensed veterinary clinic in the U.S. and Canada. Pumpkin insurance coverage insurance policies don’t cowl pre-existing circumstances. Pumpkin insurance coverage doesn’t cowl routine dental cleanings. Waiting durations, annual deductibles, co-insurance, advantages limits and different exclusions could apply. For all limitations and for details about Pumpkin’s Pet Insurance, and/or to be taught extra about Pumpkin’s elective add-on Preventive Essentials advantages, guests can evaluate Terms and Conditions at pumpkin.care/insurance coverage coverage and at pumpkin.care/buyer settlement, respectively. Additional info could also be discovered by visiting http://www.pumpkin.care.

[4] Pumpkin Insurance Services Inc. (NPN#19084749) (Pumpkin) is a licensed insurance coverage company, not an insurer. Insurance is underwritten by United States Fire Insurance Company (NAIC #21113. Morristown, NJ), a Crum & Forster Company and produced by Pumpkin. Pumpkin receives compensation based mostly on the premiums for the insurance coverage insurance policies it sells. Pumpkin Preventive Essentials is just not an insurance coverage coverage. It is obtainable as an elective add-on non-insurance profit. Pumpkin is chargeable for the product and administration. Pumpkin Preventive Essentials is just not out there in all states.

Media Contact

Brittany Gbur, Pumpkin Pet Insurance, 215-983-9075, [email protected]

Emma Lombardi, GR0, 407-920-4857, [email protected]

SOURCE Pumpkin Pet Insurance

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