Affiliate compliance platform Rightlander has launched a new pay-per-click (PPC) monitoring tool designed to assist customers preserve monitor of affiliate marketing online exercise.
PPC Monitor allows common monitoring of desktop and cell PPC adverts to detect non-compliant or deceptive advertising practices by associates.
The new tool identifies associates bidding on shopper model names, hijacking visitors and utilizing their very own monitoring codes to intercept visitors.
Rightlander’s tool follows every hyperlink, analyses redirects on the lookout for monitoring codes and identifies all goal touchdown pages.
The monitor can then decide which associates are utilizing an operator model to intercept visitors by means of their very own monitoring hyperlinks or redirecting to 3rd events.
To complement the new PPC Monitor, Rightlander has additionally launched IGRG ‘Prohibited Terms’, which screens UK desktop and cell PPC advertisements to detect and determine associates bidding on the record of ‘prohibited phrases’ offered by the Betting and Gaming Council.
“This space of selling has lengthy been a excessive income generator for associates and operators alike and it isn’t unusual for advertisements to include non-compliant copy, deceptive data and even to deploy devious redirects,” Rightlander founder Ian Sims stated.
“Often showing on the prime of search outcomes, this content material is extremely seen and presents a major danger to manufacturers working with associates in regulated territories.”
