QVC is getting slightly cleaner with the assistance of Danny Seo.
The retailer is collaborating with the clear dwelling guru, who will provide an assortment of curated manufacturers on QVC’s web site. The assortment, which has been dubbed “Naturally, Danny Seo,” will reside by itself designated touchdown web page.
Seo’s picks encompass 30 objects from manufacturers Farmacy, Serumkind, Patyka and InstaNatural. QVC may even be launching a limited-edition beauty field with full-sized merchandise from Farmacy Beauty, Lavido, InstaNatural, Seed Phytonutriends and Beekman 1802. It will retail for $40.
Seo, an Emmy Award-winning TV present host, may even be creating content material for the retailer’s numerous platforms. On the curation’s touchdown web page, he’ll host video opinions; on YouTube and Instagram Reels, he’ll communicate to product advantages, ingredient tales and utility pointers.
“I’m actually becoming a member of QVC to be like a chief storyteller about clear magnificence,” Seo instructed WWD. “I checked out 1000’s of inventory retaining items, and a whole bunch of manufacturers which have been pitched to me, and these have been those that belonged on a platform like QVC, who wanted their tales instructed correctly.”
All of Seo’s alternatives have to fulfill QVC’s standards for its clear magnificence seal, which the retailer introduced in 2019. Adhering merchandise should pass over sulfates, parabens, formaldehydes, phthalates, petrolatum, mineral oil, chemical sunscreens and coal tar, amongst others. They should even be licensed cruelty-free by an exterior social gathering.
“Numerous the manufacturers have been cruelty free, however they by no means took that additional step to get licensed,” Seo stated of his merchandise choice course of. “I handheld them alongside that course of to ensure they acquired licensed. From there, it was about discovering true hero merchandise.”
For extra from WWD.com, see:
West Coast Watch: The Latest in Clean Beauty
EXCLUSIVE: The Center Acquires Phlur, the Clean Fragrance Company
Safilo, The Ocean Cleanup Launch Eyewear in Recycled Plastic
