QVC is getting just a little cleaner with the assistance of Danny Seo.
The retailer is collaborating with the clear residing guru, who will supply an assortment of curated manufacturers on QVC’s web site. The assortment, which has been dubbed “Naturally, Danny Seo,” will dwell on its personal designated touchdown web page.
More from WWD
Seo’s picks encompass 30 objects from manufacturers Farmacy, Serumkind, Patyka and InstaNatural. QVC may also be launching a limited-edition beauty field with full-sized merchandise from Farmacy Beauty, Lavido, InstaNatural, Seed Phytonutriends and Beekman 1802. It will retail for $40.
Seo, an Emmy Award-winning TV present host, may also be creating content material for the retailer’s numerous platforms. On the curation’s touchdown web page, he’ll host video critiques; on YouTube and Instagram Reels, he’ll converse to product advantages, ingredient tales and utility pointers.
“I’m actually becoming a member of QVC to be like a chief storyteller about clear magnificence,” Seo advised WWD. “I checked out 1000’s of inventory protecting items, and a whole bunch of manufacturers which were pitched to me, and these had been those that belonged on a platform like QVC, who wanted their tales advised correctly.”
All of Seo’s alternatives have to fulfill QVC’s standards for its clear magnificence seal, which the retailer introduced in 2019. Adhering merchandise should miss sulfates, parabens, formaldehydes, phthalates, petrolatum, mineral oil, chemical sunscreens and coal tar, amongst others. They should even be licensed cruelty-free by an exterior occasion.
“A whole lot of the manufacturers had been cruelty free, however they by no means took that additional step to get licensed,” Seo stated of his merchandise choice course of. “I handheld them alongside that course of to ensure they obtained licensed. From there, it was about discovering true hero merchandise.”
For extra from WWD.com, see:
West Coast Watch: The Latest in Clean Beauty
EXCLUSIVE: The Center Acquires Phlur, the Clean Fragrance Company
Safilo, The Ocean Cleanup Launch Eyewear in Recycled Plastic
Sign up for WWD’s Newsletter. For the newest information, comply with us on Twitter, Facebook, and Instagram.
