AUSTIN, Texas, April 27, 2021 /PRNewswire/ — Jungle Scout, the main all-in-one platform for Amazon sellers, right now launched its 2021 Amazon Advertising Report, which analyzes knowledge from greater than 560,000 advert campaigns and three,500 manufacturers, businesses, and third-party sellers promoting on Amazon to look at Amazon’s booming promoting enterprise. The report reveals {that a} vital majority of manufacturers choose to promote their merchandise on Amazon, and one in three are growing their advert investments in 2021.
Key insights from the 2021 Amazon Advertising Report embrace:
- Shifts to ecommerce are fueling Amazon’s progress.
- Amazon has turn out to be the start line for almost all of shopper journeys; 74% of shoppers start their product searches on the “Everything Store.”
- Amazon’s advert income progress is accelerating. In This autumn 2020, Amazon’s advert income reached $7.95 billion, up 66% over the earlier yr.
- 56% of U.S. shoppers say that in the event that they had been solely in a position to purchase merchandise from a single retailer, it could be Amazon
- 37% of U.S. shoppers say that whereas total spending could also be decrease than regular, their on-line spending has been growing.
- Brands, businesses, and third-party sellers are pumping funding into Amazon Advertising.
- Targeting consumers with adverts on Amazon permits sellers to achieve potential prospects when they’re prepared to purchase, and it is a technique most sellers make use of already; 75% of sellers use at the very least one sort of Amazon pay-per-click (PPC) promoting.
- Sellers are investing much more in promoting in 2021; 34% of Amazon sellers plan to spend extra on strategic promoting than in previous years.
- Ad spend is shifting from sponsored product adverts to sponsored show and model adverts — which see an elevated return on funding.
“Advertising has turn out to be an crucial facet of working a enterprise on Amazon,” stated Connor Folley, Vice President of Jungle Scout and co-founder of Amazon promoting analytics platform Downstream. “Amazon makes it a lot simpler to attribute an organization’s promoting spend to precise conversions — simpler than different giant advertisers, comparable to Facebook or Google. Additionally, manufacturers on Amazon can take benefit of the rising recognition of Amazon as a product search engine in order to get extra eyes on their merchandise.”
About the Report
Findings in the Amazon Advertising Report are primarily based on Jungle Scout’s ecommerce knowledge collected between March 2018 and February 2021 throughout 14 world marketplaces. It references 3,500 distinct merchandise/manufacturers and 560,000 distinctive Amazon promoting campaigns throughout all key advert media.
About Jungle Scout
Jungle Scout is the main all-in-one platform for promoting on Amazon, supporting greater than $8 billion in annual Amazon income. Founded in 2015 as the primary Amazon product analysis software, Jungle Scout right now includes a full suite of best-in-class enterprise administration options and highly effective market intelligence assets to assist entrepreneurs and types handle their ecommerce companies. Jungle Scout is headquartered in Austin, Texas, and helps 10 world Amazon marketplaces. Read extra at www.junglescout.com.
Media Contact:
Leslie Termuhlen
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PR Strategist
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Jungle Scout
Jungle Scout is the main all-in-one platform for promoting on Amazon, supporting greater than $8 billion in annual Amazon income.
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Jungle Scout’s Amazon Advertising Report 2021
As Amazon’s promoting income skyrockets, Jungle Scout’s new report analyzes over 560,000 advert campaigns and three,500 manufacturers to discover how manufacturers, businesses, and third-party sellers are investing their advert {dollars} on Amazon.
SOURCE Jungle Scout
