Google Search CPC up 13% YoY; ad spend growth slowing

Google Search CPC up 13% YoY; ad spend growth slowing

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023).  Cost-per-click... Read more »