We live in a time when information is literally at our fingertips, accessed either by our computers or our smartphones. With the almost omnipresent access to the Internet, we can find whatever... Read more »
There are two ways to grow your business online: organic and paid. Organic marketing includes organic social media, organic search (SEO), and organic word of mouth. This approach can be effective but... Read more »
WASHINGTON, Jan. 16, 2019 /PRNewswire/ — Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People... Read more »
According to Forbes, the world’s most valuable brands include Apple, Microsoft, Coca-Cola, IBM, and Google, which make up the top five, respectively. As a search marketer, I wanted to put the brands to... Read more »
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push... Read more »
Photo by Campaign Creators on Unsplash In the dynamic world of digital marketing, Pay-Per-Click (PPC) advertising emerges as a powerful tool for businesses seeking immediate visibility and targeted online advertising. While organic... Read more »
The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part... Read more »
Paid advertising, including pay-per-click (PPC) via Google Ads, is a proven way of generating clicks and conversions for your website. Our team of specialists can devise tailored campaigns to suit the needs... Read more »
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC)... Read more »
75% of people say paid search ads make it easy for them to find exactly what they want. Your paid search ads can increase brand awareness by up to 80%. 46% of... Read more »