Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list... Read more »
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary... Read more »
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023... Read more »
Pay-per-click (PPC) specialists are in demand now more than ever before. As the revenue from online advertising continues to rise, and more marketing dollars are thrown in the ring, the need for... Read more »
The Future of Industrial Marketing: Combining Trade Fairs and Digital Solutions GENK, Belgium, Nov. 29, 2023 /PRNewswire/ — Qviro.com, a leading online marketplace for industrial robotics and automation solutions, today announced the... Read more »
One of the most disruptive forces shaping the industry right now is the rise of generative AI technologies, particularly conversational AI tools like ChatGPT. These advancements are not just bells and whistles... Read more »
The Gist Attention grabbers. Autoplay ads effectively capture user attention, contributing to their increased usage in marketing. Ad blocker surge. The rise in ad blocker usage suggests consumer dislike for autoplay ads... Read more »
“Nobody counts the number of ads you run; they just remember the impression you make.” Bill Bernbach, an American advertising creative director How can you make an impression with PPC affiliate marketing?... Read more »
Intro YouTube is one of the most popular search engines, ranking high with giants like Google. And this means competition in this space is also fierce. As of the 4th quarter of... Read more »
About 82 p.c of entrepreneurs are having success with B2B video — however solely 15 p.c describe themselves as “very profitable.” That’s one of many findings from a brand new report that evaluates... Read more »