An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings... Read more »
Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search engine visibility strategies. SE Ranking, an SEO... Read more »
A bunch of SEOs are now experimenting with how they can show up in the Google AI Overviews, not just remove themselves from AI Overviews. Cyrus Shepard posted a “mini case study”... Read more »
Staying ahead of the curve is essential in today’s dynamic digital landscape, where trends evolve rapidly. Jigar Saraswat, founder of Rajasi Media, emphasises the importance of keeping pace with these changes while... Read more »
The much talked about Google Core update in March 2024 has become a hot topic among SEO practitioners because of its transformative features including an extended rollout process, the suspension of the... Read more »
Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being... Read more »
You’ve perfected your on-site SEO strategy and successfully targeted some of the most popular keywords in your industry. But what if you want to target consumers in a specific area? While regular... Read more »
Google shook the search engine optimization (SEO) world with a pair of algorithm updates this week — the March 2024 Core and Spam Updates. Launched within minutes of each other, the two... Read more »
Alphabet Inc.’s (GOOG) Google has recently announced its plan to take strict measures against the use of AI-generated content that is designed to manipulate its search algorithms and elevate rankings falsely. The... Read more »
Pay-per-click (PPC) campaigns remain a cornerstone for generating targeted traffic and conversions in the ever-evolving digital landscape. However, maximizing return on investment (ROI) in the face of emerging trends like Google’s Search... Read more »