If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to... Read more »
Geotargeting & SEM: A How-To Guide On Spending Less & Getting More As a Digital Marketing and SEM specialist, I work with location-based advertising day by day, however I do know that... Read more »
The Challenge: Increase Conversion Rates For A Brand With Multiple Locations A model with 13 areas was utilizing a typical geographic focusing on strategy primarily based on a normal mile radius round... Read more »