Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars

Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars

Good afternoon readers, and welcome back to the AdExchanger Commerce newsletter. This week, we’re catching up on an indomitable force in retail and a growing leader in advertising. Which are the same... Read more »
14 Agency Leaders’ Votes For The Best Places To Spend Ad Dollars In 2023

14 Agency Leaders’ Votes For The Best Places To Spend Ad Dollars In 2023

Determining the optimum methods to allocate advert {dollars} for every model they serve is a problem for businesses every year. Much is dependent upon variables, together with every shopper’s trade, target market... Read more »
Paid Social Media Optimization 101: Make the Most of Your Firm’s Marketing Dollars

Paid Social Media Optimization 101: Make the Most of Your Firm’s Marketing Dollars

Armed with the essential information that decision monitoring offers, you possibly can dig into what’s actually occurring together with your paid social campaigns. Social media is seen by authorized professionals as the... Read more »
Pay-per-click fraud is costing top tech companies, and you, hundreds of millions of dollars

Pay-per-click fraud is costing top tech companies, and you, hundreds of millions of dollars

With an estimated 14% of PPC prices being misplaced to fraud, all it takes is a have a look at the promoting budgets of top tech companies to see how a lot... Read more »
Fortune 500 Companies At Risk Of Losing Hundreds Of Millions Of Dollars To Click Fraud

Fortune 500 Companies At Risk Of Losing Hundreds Of Millions Of Dollars To Click Fraud

Tumisu / Pixabay America’s biggest companies may have misplaced greater than $700 million to fraud on their pay-per-click adverts over the previous 12 months Click fraud is estimated to price 14% of... Read more »