The fallacy of CTR as a KPI: Redefining PPC ad success

The fallacy of CTR as a KPI: Redefining PPC ad success

Click-through rate (CTR) is a cornerstone metric of PPC marketing.  Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance... Read more »

Improving Brand Awareness & CTR With On-SERP SEO

As search entrepreneurs, all of us need to personal as a lot SERP actual property as potential, as a result of it means extra visibility and extra visitors. Trouble is, web page... Read more »

Social CTR Solutions Opens Offices in the Dubai, United Arab Emirates

Social CTR Solutions is counted amongst the most respected Google Partner companies, providing impeccable full-service digital advertising and marketing providers internationally. The model had just lately opened an workplace in Dubai, United... Read more »

What Is Click-Through Rate? Understanding and Optimizing CTR

When operating pay-per-click (PPC) ads, the metrics you obtain after a marketing campaign could be a little overwhelming. One of those metrics is the click-through charge (CTR), reported as a proportion, which... Read more »