A commonly asked question in pay-per-click (PPC) advertising is, “What is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and... Read more »
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers... Read more »
Foundry (previously IDG Communications, Inc.) Foundry’s new examine dives deeper into how intent-based advertising and marketing permits organizations to drive extra impressions and engagement with their audiences Boston, MA, May 02, 2023... Read more »
A look at my LinkedIn would possibly let you know a few issues about my advertising and marketing profession: erratic at worst, diversified at finest. When articles discussing youthful employees being ‘job... Read more »
Join us as we get to know our Luke Tilston, the most recent addition to our search engine marketing Team! Read more »
When operating pay-per-click (PPC) ads, the metrics you obtain after a marketing campaign could be a little overwhelming. One of those metrics is the click-through charge (CTR), reported as a proportion, which... Read more »