Iconic brand, KARL LAGERFELD, refashions content creation, SEO and translation with AI-powered PIM solution from Akeneo

Iconic brand, KARL LAGERFELD, refashions content creation, SEO and translation with AI-powered PIM solution from Akeneo

By utilising Akeneo’s GenAI capabilities to optimise product descriptions and cross-channel content, KARL LAGERFELD has seen a +5% increase in organic SEO traffic and +16% add-to-cart rate KARL LAGERFELD, the namesake brand... Read more »
Google Ads launches Brand Recommendations powered by AI

Google Ads launches Brand Recommendations powered by AI

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration... Read more »
Google leak of alleged SEO documents shows importance of brand marketing, but don’t ditch best practices

Google leak of alleged SEO documents shows importance of brand marketing, but don’t ditch best practices

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google’s over 14,000 ranking factors, how link value and click behavior are evaluated,... Read more »
Chicago Copywriting, PPC & SEO Service For Brand Market Visibility Announced

Chicago Copywriting, PPC & SEO Service For Brand Market Visibility Announced

World’s Greatest Advertising Agency (WGA) (+1-866-324-0007) announces a new update to its brand-focused marketing services, helping small and medium-sized businesses to achieve their growth goals. Chicago, United States – May 10, 2024... Read more »
Organic search could be the moat your brand needs

Organic search could be the moat your brand needs

Source: Shutterstock Moats were a pretty good idea. You know, those water-filled protective rings that were first seen in ancient Egypt and then in medieval Europe. Today, when we think of a... Read more »
Using PPC brand protection to decrease campaign costs by 51%

Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC... Read more »
Boss Appliances assigns social media and SEO duties to Admatazz – Brand Wagon News

Boss Appliances assigns social media and SEO duties to Admatazz – Brand Wagon News

Boss Appliances assigns social media and SEO marketing mandates to Adtamazz, a Mumbai-based digital agency. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space. “We are glad... Read more »
Brand Reputation Reigns Supreme, Backlinks Take a Dive!

Brand Reputation Reigns Supreme, Backlinks Take a Dive!

In the ever-evolving world of search engine optimization (SEO), staying ahead of algorithm updates is paramount for digital marketers and website owners alike. However, amidst the plethora of information available, it’s not... Read more »
Roofer SEO & Content Marketing For Online Visibility, Brand Awareness Announced

Roofer SEO & Content Marketing For Online Visibility, Brand Awareness Announced

Boerne, TX-based marketing agency CinchLocal (210-789-2973) has announced its SEO and content marketing services to help roofers generate more leads. Boerne, United States – February 14, 2024 — Working with large and... Read more »
Voice search and SEO: Navigating the voice-first future for your brand

Voice search and SEO: Navigating the voice-first future for your brand

Mumbai: Voice search is becoming a disruptive force in the always changing field of digital marketing, changing the way people engage with technology. With the increasing prevalence of virtual assistants and smart... Read more »